Open to opportunities

Andrea Sorbo

@andreasorbo

Digital Marketing Director who builds full-funnel paid media, SEO, analytics, and CRO systems to drive lead quality and growth.

United States

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What I'm looking for

I’m looking for an opportunity where I can keep growing, contribute at a high level, and help build full-funnel marketing systems end to end—strategy through analytics, creative direction, and conversion optimization—on a strong team with a positive culture.

I’m a growth-focused digital marketing leader who owns full-funnel strategy and hands-on execution across paid media, SEO, analytics, web, social, creative direction, reporting, and conversion optimization. As Digital Marketing Director at California Attorney Group, I lead multi-channel acquisition (Google Ads, Meta, Yelp, and Google Local Services Ads) while improving lead quality, conversion performance, and marketing efficiency.

I built and optimized full-funnel attribution and lead tracking systems using GA4, GTM, CallRail, Zapier, Basin, and dashboards to track performance from campaigns through signed cases. I also drive SEO and website growth through technical optimization, schema implementation, landing pages, and conversion-focused updates—grounded by my Psychology MA/BS background and my entrepreneurial experience building a permanent makeup brand from the ground up.

Experience

Work history, roles, and key accomplishments

Permanent Makeup Artist

Browdacity

Aug 2022 - Feb 2024 (1 year 6 months)

Founded and operated a permanent makeup services brand, managing the website, social media, branded content, and client intake/legal forms to drive local customer acquisition. Owned end-to-end operations, client experience, and scheduling as a solo provider.

Brand Management Social Media Marketing Content Strategy Website Management Customer Acquisition Client intake Client Experience Management Scheduling Operations