At Tigo Colombia, I design digital experiences and interfaces, including phone installment purchase journeys and authentication and subscription flows. I prototype interactions in Figma for web, app, WhatsApp, and RCS.
At Telefónica Movistar, I designed and optimized web and mobile journeys for postpaid, fiber, and devices. Usability testing and behavioral analysis informed improvements that contributed to a 20% increase in commercial conversion.
At ATH A Toda Hora S A, I redesigned electronic banking flows and interfaces, improving transaction effectiveness by 15%. I also improved structural SEO, increasing organic visibility by 20%.
Earlier, I designed responsive Shopify interfaces and purchase journeys at Reproxmedia, and built WordPress and Elementor sites as a freelance designer at Mivico. My work brings together user research, information architecture, prototyping, and usability testing.
