Anca Maria Marin
@ancamariamarin
Results-driven institutional sales professional with expertise in crypto.
What I'm looking for
I am an accomplished Institutional Sales Director with a proven track record in the crypto and digital asset space. My career has been defined by my ability to build and manage strong client relationships, driving significant business growth while navigating complex financial ecosystems. I thrive in both independent and collaborative environments, always seeking innovative solutions to meet client needs.
In my most recent role as Associate Sales Director at G-20 Group, I developed and executed a comprehensive sales strategy that attracted and onboarded high-profile clients, generating $5 million in revenue in 2022/2023. My proactive approach to client support and market analysis has allowed me to identify upselling opportunities and refine service offerings, ensuring high levels of client satisfaction. I am passionate about mentoring junior sales professionals, fostering a high-performance culture within my team.
Previously, I served as Head of Public Relations at Nordic Velo, where I crafted PR strategies to position our launchpad as a leader in innovative blockchain projects. My strong network within the crypto community and my ability to engage effectively with media outlets have been instrumental in building trust and transparency around our initiatives. I am now seeking new opportunities to leverage my expertise in institutional sales, business development, and strategic partnerships.
Experience
Work history, roles, and key accomplishments
Associate Sales Director
G-20 Group
Oct 2023 - Present (1 year 8 months)
Developed and executed a comprehensive sales strategy to attract and onboard clients, including exchanges, token issuers, and institutional investors. Provided ongoing client support, ensuring high levels of satisfaction, and identifying opportunities for upselling or cross-selling services. Monitored market trends, competitor activities and client feedback to refine service offerings.
Head of Public Relations
Nordic Velo
Jan 2022 - Oct 2023 (1 year 9 months)
Developed and executed PR strategies to position the launchpad as a leading platform for innovative blockchain projects. Built and maintained strong relationships with crypto, blockchain, and mainstream media outlets. Engaged with the crypto community on social media platforms, forums, and events to foster trust and transparency.
Senior Account Manager
Fortrade
Jan 2021 - Oct 2022 (1 year 9 months)
Engineered potential investments and trades for customers, clients, and stakeholders using strong analytical skills. Established long-term customised benchmark relationships with clients and traders, external investors, internal product managers, and sales account managers. Trained and taught clients on how to trade, platform knowledge, market trends, market volatility, risk, and the effects of ge
Account Manager Media
Mans Media
Jan 2021 - Oct 2022 (1 year 9 months)
Analysed audience demographics and market trends to recommend appropriate media placements. Prepared and presented campaign proposals, media plans, and budgets for client approval. Coordinated with internal teams, including creative, production, and media buying, to execute campaigns.
Education
Degrees, certifications, and relevant coursework
Ulster University
Master of Marketing, Marketing
Completed a Master's degree focusing on advanced marketing strategies and practices. Gained expertise in various aspects of modern marketing, including digital marketing and brand management.
University of Roehampton
Bachelor of Business Management, Business Management
Obtained a Bachelor's degree in Business Management, covering fundamental business principles and practices. Developed skills in areas such as organizational behavior, finance, and operations.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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