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Ana Zorro

@anazorro

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Editorial project lead and content writer connecting brand purpose to audiences.

Colombia

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What I'm looking for

I seek roles leading editorial, multiplatform content projects where I can combine storytelling, data-driven strategy, and agile team leadership to create award-winning brand content.

I am an editorial project lead and content writer with extensive experience directing multi-platform initiatives—podcasts, web series, and blogs—for major brands. I specialize in turning brand purpose into compelling narratives using data-informed creativity, agile project management, and close collaboration with audiovisual and multidisciplinary teams.

My background includes senior writing and content leadership roles where I coordinated SCRUM-managed projects, optimized digital performance, and produced award-winning work recognized by IAB Mixx. I bring a results-driven editorial vision, strong cross-functional communication, and a track record of measurable content impact.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Writer

Current

Obvious Business

Aug 2023 - Present (2 years 10 months)

Lead end-to-end editorial projects for Bancolombia including web series and podcasts, coordinating multidisciplinary teams and ensuring editorial consistency while managing projects with SCRUM.

Podcast Production Web Series Content Strategy Scrum Cross Functional Collaboration Copywriting

Digital Content Specialist

Sancho BBDO

Nov 2022 - May 2023 (6 months)

Executed multi-platform digital content campaigns, wrote branded and editorial content, and analyzed performance metrics to optimize engagement across channels.

Digital Campaigns Content Creation Metrics Analysis Brand Content Copywriting SEO Social Media

Content Manager

The Spot

Apr 2022 - Nov 2022 (7 months)

Led digital platform projects and executed content strategies, analyzing results to drive audience growth and platform engagement.

Content Strategy Project Management Analytics Platform Management Team Coordination Copywriting

Content Writer

Crehana

Nov 2021 - Nov 2022 (1 year)

Wrote and edited blog articles, supported digital strategy, and optimized content performance to improve reach and engagement.

Content Writing Editing SEO Blog Management Digital Strategy Analytics

Communication Specialist

The Spot

Sep 2021 - Apr 2022 (7 months)

Wrote and edited editorial blog content to support the platform's voice and engagement objectives.

Editorial Editing Content Creation Copywriting Content Editing

Community Manager

Alianza Team

Feb 2019 - Sep 2021 (2 years 7 months)

Managed social media content and community engagement, produced blog articles and performance reports, and supported campaign execution with copy assets.

Social Media Management Community Engagement Copywriting Reporting Analytics