Open to opportunities

Anaz Ashraff

@anazashraff

Message

I've grown merchant marketplaces, partnerships, and revenue across on-demand delivery and B2B SaaS.

Sri Lanka

Message

What I'm looking for

I'm looking to lead commercial growth, partnerships, merchant strategy, or product work where I can scale revenue, build high-performing teams, and improve unit economics across marketplaces or B2B SaaS.

I've built and run commercial growth across on-demand delivery, marketplaces, and B2B SaaS, most recently leading partnerships at Emojot across six markets. I own the function end to end, from partner identification and deal structuring through onboarding, lifecycle management, and revenue reporting.

As part of the founding Uber Eats Sri Lanka team, I helped grow the restaurant base from roughly 150 to 2,500 partners and scale to 20,000–25,000 daily orders. I led sales and merchant operations, redesigned onboarding to reduce go-live time from around 30 days to seven, structured commercial terms that protected unit economics, and built incentive systems focused on quality sign-ups.

At PickMe Food & Market, I led a 20-person commercial team, grew active restaurant partners from around 500 to 2,500, and roughly doubled daily orders to more than 20,000. I rebuilt partner promotions around co-funded economics, introduced performance systems, and rolled out Creatio CRM so account managers could independently manage accounts, forecasting, and business reviews.

I've also led onboarding for 11 US food-distributor partners at Cut+Dry, coordinated engineering delivery for B2B commerce implementations, and managed customer success portfolios at Sysco Labs. Across my work, I focus on growing top-line revenue while protecting the profitability underneath it.

Experience

Work history, roles, and key accomplishments

Current

Head of Partnerships

Current

Emojot

Nov 2025 - Present (9 months)

Built and run the full commercial function across 6 markets, covering partner identification, deal structuring, and lifecycle management. Designed the partnerships operating system and repositioned the platform for new commercial use cases.

Partnership Management Deal Structuring CRM Notion Pipeline Management Revenue Reporting Commercial Strategy

Product Manager, Onboarding

Cut+Dry

Nov 2024 - Aug 2025 (9 months)

Owned partner relationship through implementation for 11 US food-distributor partners, managing stakeholders and coordinating delivery across teams. Led a pod of four engineers building onboarding onto a B2B commerce platform.

Product Management Onboarding Stakeholder Management B2B SaaS ERP Integration Cross functional Coordination

Associate Product Manager

PickMe Food & Market

Jun 2022 - Oct 2024 (2 years 4 months)

Promoted from Sales & Operations Manager to Associate Product Manager, continuing to drive growth and operational improvements for the food marketplace.

Product Management Data Analysis SQL Tableau Google Analytics CRM

Sales & Operations Manager

PickMe Food & Market

Jun 2022 - Oct 2024 (2 years 4 months)

Led a commercial team of 20 growing Sri Lanka's leading local food marketplace, scaling active restaurant partners and daily orders. Redesigned incentive systems, restructured promotions, and launched CRM for account management.

Team Leadership Sales Operations Incentive Design CRM Creatio Partner Account Management Data Analysis SQL Tableau Google Analytics

Technical Operations Manager

Confer With

May 2021 - Oct 2021 (5 months)

Ran technical onboarding and operational support for European customers and managed incident prioritisation and release readiness.

Technical Operations Incident Management Release Management Customer Support

Food Tech Consultant

Urban Piper

May 2021 - Sep 2021 (4 months)

Built go-to-market and international expansion strategy across South Asia and connected the platform to POS and delivery-aggregator partners.

Go To Market Strategy International Expansion Partnerships POS Integration

Merchant Operations Manager

Uber Eats

Sep 2018 - Mar 2021 (2 years 6 months)

Founding team member for Uber Eats launch in Sri Lanka, leading a team of 15 and growing restaurant partners from 150 to 2,500. Structured commercial terms, designed incentive systems, and improved onboarding processes.

Merchant Operations Team Leadership Sales Negotiation SQL Salesforce Tableau Google Analytics Incentive Design Onboarding

Senior Customer Success Associate

Sysco Labs

Jun 2015 - Sep 2018 (3 years 3 months)

Managed a portfolio of around 200 restaurant partners and introduced a menu-edit monetisation model. Ran data-driven quarterly business reviews to help partners understand their operational data.

Customer Success Account Management Data Analysis

Marketing Executive

hSenid Mobile Solutions

Oct 2014 - May 2015 (7 months)

Ran campaign content, partner workshops, and partner-facing communications.

Marketing Content Creation Partner Communications Workshops

Student Ambassador

Google

May 2013 - May 2014 (1 year)

Built a campus community programme and organised G DayX and Google Week events across Sri Lanka.

Event Planning Community Building Campus Engagement

Education

Degrees, certifications, and relevant coursework

Missouri University of Science & Technology

Bachelor of Science, Information Science & Technology

2009 - 2014

Pursued a Bachelor of Science in Information Science & Technology with a minor in General Psychology, including coursework in entrepreneurship, marketing, management, statistics, and business.