
Ana Karen Spioussas
@anakarenspioussas
Omnichannel marketing specialist at BASF Argentina who managed customer loyalty and digital platforms, including Multiplica and Mi Cuenta BASF.
What I'm looking for
At BASF Argentina, I managed Multiplica, a customer loyalty program, and Mi Cuenta BASF, a customer-facing digital platform. I also led point-of-sale branding projects across authorized distributors.
I coordinated external agencies on media planning development and marketing campaign execution. I analyzed indirect sales data and contributed to implementing a sell-out data extraction project.
I coordinated Academia Agro, a nine-month training program developed in partnership with University of San Andrés, achieving an 80% participant certification rate. As a Marketing Intern at BASF Argentina, I supported Multiplica and the implementation of an online merchandising redemption store.
Most recently, I worked at TUI BLUE MAKARSKA, preparing and serving beverages while handling guest requests and payments. I hold a Bachelor’s Degree in Marketing from University of CEMA (UCEMA).
Experience
Work history, roles, and key accomplishments
Bartender & Customer Experience
TUI Blue Makarska
Apr 2026 - Oct 2026 (6 months)
Prepared and served cocktails, coffee, and beverages while delivering excellent guest experiences. Managed customer requests and payments in a fast-paced hotel environment.
Led point-of-sale branding projects across authorized distributors. Managed customer loyalty program and digital platform, coordinated external agencies, analyzed sales data, and coordinated a training program achieving an 80% certification rate.
Supported management and monthly operations of a customer loyalty program. Coordinated external agencies and suppliers, supported implementation of an online merchandising store, and consolidated databases for marketing events.
Education
Degrees, certifications, and relevant coursework
University of CEMA (UCEMA)
Bachelor's Degree, Marketing
2020 - 2023
Bachelor's Degree in Marketing from the University of CEMA (UCEMA), completed from March 2020 to December 2023.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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