Ana Carrizo
@anacarrizo
Commercial & go-to-market strategy specialist driving retail growth across LATAM.
What I'm looking for
I am a commercial and marketing strategy professional with 7+ years of regional LATAM experience delivering go-to-market execution, product positioning, and performance analysis for global retail brands.
I have led multi-market initiatives including category merchandising, store development, visual merchandising, and wholesale execution—translating global strategy into locally relevant activations that drive sell-through and margin improvement.
My career highlights include supporting 100+ global store openings, coordinating 30+ LATAM store openings/closures, achieving SKU adoption rates above 90% in targeted ranges, and delivering process improvements that reduced project timelines by 25% while cutting fixture and materials costs by 20%.
I collaborate cross-functionally with commercial, digital, retail, operations, and external vendors to deliver standards-based execution, disciplined budget management, and measurable commercial impact across multiple markets.
Experience
Work history, roles, and key accomplishments
Category Merchandiser Manager
H&M
Jan 2026 - Present (2 months)
Lead end-to-end merchandising strategy across Central America and the Caribbean, optimizing assortment, pricing, and inventory to drive profitable regional growth and align global initiatives with local market needs.
Supported regional go-to-market and execution for Women’s, Youth and Accessories across 10+ LATAM markets, enabling 95% SKU adoption in Accessories and 93% in Youth Apparel through structured planning and coordination.
Led regional execution of brand, trade marketing, and visual merchandising across wholesale partners in LATAM, managing site layouts, vendor coordination, and compliance to ensure consistent installations and project delivery.
Store Development Coordinator
H&M
Feb 2019 - Feb 2021 (2 years)
Coordinated 30+ LATAM store openings and supported 100+ global openings outside North America, reducing project timelines by 25% and achieving 20% cost savings through improved planning, budgeting, and vendor management.
Store Development Associate
H&M
Sep 2017 - Feb 2019 (1 year 5 months)
Supported planning and coordination for new store projects across Emerging Markets, standardizing store opening processes to reduce lead times by 10% and improving material allocation and inventory control.
Retail Intern
H&M
Jan 2016 - Sep 2017 (1 year 8 months)
Compiled and maintained sales performance reports for 130+ subsidiary and franchised stores across multiple regions, supporting data-driven decisions for global retail teams.
Education
Degrees, certifications, and relevant coursework
Universidad Católica Santa María La Antigua
Bachelor of Engineering, Industrial Engineering
Graduated with a degree in Industrial Engineering in 2017 from Universidad Católica Santa María La Antigua in Panama City.
Availability
Location
Authorized to work in
Job categories
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