Open to opportunities

Ana Carrizo

@anacarrizo

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Commercial & go-to-market strategy specialist driving retail growth across LATAM.

Panama

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What I'm looking for

I am seeking a regional role in commercial or trade marketing where I can lead cross-functional go-to-market execution, deliver measurable retail growth, and drive process improvements in a collaborative environment.

I am a commercial and marketing strategy professional with 7+ years of regional LATAM experience delivering go-to-market execution, product positioning, and performance analysis for global retail brands.

I have led multi-market initiatives including category merchandising, store development, visual merchandising, and wholesale execution—translating global strategy into locally relevant activations that drive sell-through and margin improvement.

My career highlights include supporting 100+ global store openings, coordinating 30+ LATAM store openings/closures, achieving SKU adoption rates above 90% in targeted ranges, and delivering process improvements that reduced project timelines by 25% while cutting fixture and materials costs by 20%.

I collaborate cross-functionally with commercial, digital, retail, operations, and external vendors to deliver standards-based execution, disciplined budget management, and measurable commercial impact across multiple markets.

Experience

Work history, roles, and key accomplishments

Current

Category Merchandiser Manager

Current

H&M

Jan 2026 - Present (2 months)

Lead end-to-end merchandising strategy across Central America and the Caribbean, optimizing assortment, pricing, and inventory to drive profitable regional growth and align global initiatives with local market needs.

Assortment Planning Inventory Management Retail Operations Stakeholder Management

Merchant – Women’s Apparel

Under Armour

Mar 2025 - Nov 2025 (8 months)

Supported regional go-to-market and execution for Women’s, Youth and Accessories across 10+ LATAM markets, enabling 95% SKU adoption in Accessories and 93% in Youth Apparel through structured planning and coordination.

Go To Market Performance Analysis

Sr. Coordinator, Visual Merchandising

Under Armour

Aug 2021 - Nov 2025 (4 years 3 months)

Led regional execution of brand, trade marketing, and visual merchandising across wholesale partners in LATAM, managing site layouts, vendor coordination, and compliance to ensure consistent installations and project delivery.

Visual Merchandising Trade Marketing Space Planning Project Tracking Cross Functional Collaboration Compliance Monitoring

Store Development Coordinator

H&M

Feb 2019 - Feb 2021 (2 years)

Coordinated 30+ LATAM store openings and supported 100+ global openings outside North America, reducing project timelines by 25% and achieving 20% cost savings through improved planning, budgeting, and vendor management.

Store Development Project Management Space Planning Budgeting Vendor Management Process Improvement Site Readiness Forecasting

Store Development Associate

H&M

Sep 2017 - Feb 2019 (1 year 5 months)

Supported planning and coordination for new store projects across Emerging Markets, standardizing store opening processes to reduce lead times by 10% and improving material allocation and inventory control.

Store Opening Process Standardization Logistics Inventory Control Documentation Fixture Management

Retail Intern

H&M

Jan 2016 - Sep 2017 (1 year 8 months)

Compiled and maintained sales performance reports for 130+ subsidiary and franchised stores across multiple regions, supporting data-driven decisions for global retail teams.

Sales Reporting Data Analysis Excel Performance Tracking Documentation