Looking for a job

Amrita Priya

@amritapriya

Message

I turn customer cohorts and research into retention and growth strategies.

India

Message

What I'm looking for

I'm looking to apply customer segmentation, market research, and data-driven insights to growth, retention, and customer-value initiatives while continuing to build my marketing and analytics capabilities.

At Airtel Payments Bank, I analyzed 1.06 million onboarded customers to identify nine product cohorts and the early retention signals that mattered most, including Physical Debit Card and Autopay adoption.

I translated cohort findings into a revised digital onboarding approach and an 11-touchpoint retention funnel for the Babycare program, moving support outreach to Days 7–10 to address drop-off before abandonment.

I also segmented an 86.8 million-user base into six priority clusters and led outbound research with 200+ customers across acquisition vintages, converting qualitative findings into recommendations for dormant-user engagement.

Previously at EY GDS, I supported U.S. audit engagements for Fortune 500, life sciences, and biotechnology clients, working across GAAP, SOX, SEC filings, variance analysis, and internal controls. I'm pursuing an MBA at IIM Kashipur and bring research, data visualization, and stakeholder-management skills to growth and customer strategy work.

Experience

Work history, roles, and key accomplishments

Growth Marketing Intern

Airtel Payments Bank Limited

Apr 2026 - Jun 2026 (2 months)

Engineered a data-driven demographic-segmentation framework for 1.06 million onboarded customers, isolating 9 distinct product cohorts and identifying key retention signals. Amplified strategic product-attachment value by proving Physical Debit Card holders had high retention rates and formulated an optimized, cohort-specific retention funnel framework.

Data Analysis Segmentation Customer Retention Product Strategy Marketing Analytics