ishika geeteIG
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ishika geete

@ishikageete

Aspiring marketing analyst with expertise in data-driven decision making.

India
Message

What I'm looking for

I seek a dynamic work environment that fosters growth and innovation, where I can apply my analytical skills to drive impactful marketing strategies.

I am a dedicated marketing analytics professional currently pursuing my PGDM at Pune Institute of Business Management. My experience as an Associate Debt Manager at IDFC First Bank has equipped me with a strong foundation in financial solutions and project management. I excel in analyzing key performance indicators and ensuring compliance with banking regulations, which has honed my analytical skills and attention to detail.

In addition to my banking experience, I have interned in business development and human resources, where I developed skills in client relationship management and recruitment workflows. My project work in digital marketing involved launching a successful e-commerce campaign, where I utilized various analytics tools to optimize strategies and enhance user engagement. I am passionate about leveraging data to drive marketing decisions and improve customer experiences.

Experience

Work history, roles, and key accomplishments

IB
Current

Associate Debt Manager

IDFC First Bank

Mar 2025 - Present (4 months)

Negotiated and delivered tailored financial solutions for diverse customer segments, adapting strategies based on customer lifecycle and product buckets while also managing the settlement letter process on Salesforce. Managed multi-product initiatives (e.g., Credit Cards, Loans) end-to-end across diverse geographical regions (North, East, West), demonstrating strong project execution and coordinat

VM

Business Development Intern

VanurTech Media

May 2025 - Present (2 months)

Reached out to prospective clients to introduce the company’s services through cold calling. Maintained and updated the CRM system (Hubspot, Apollo) with new leads, contact details, and follow-up actions.

SS

Human Resource Intern

Shoppers Stop

Dec 2024 - Present (7 months)

Gained exposure to auditing processes, enhancing attention to detail and data accuracy—key in performance tracking and reporting. Developed knowledge of recruitment workflows, contributing to effective stakeholder coordination and timeline management.

Education

Degrees, certifications, and relevant coursework

PM

Pune Institute of Business Management

PGDM, Marketing Analytics

Pursuing a Post Graduate Diploma in Management with a specialization in Marketing Analytics. This program focuses on advanced marketing strategies and data-driven decision-making.

BS

Bhopal School of Social Sciences

BA (Honors), Psychology

Completed a Bachelor of Arts with Honors in Psychology. The curriculum covered various aspects of psychological theories and research methodologies.

Tech stack

Software and tools used professionally

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