
América Alonzo
@amricaalonzo
I lead communications, brand positioning, and campaigns that strengthen visibility and commercial performance.
What I'm looking for
I've led communications and marketing for Hospital de Diagnóstico Group, coordinating in-house teams and a digital agency while shaping internal communications, visual identities, commercial messaging, brand activations, and promotional materials.
My work spans public institutions, education, and global freelance clients—from directing institutional communications for El Salvador's Ministry of Culture and leading a 22-person team to creating visual storytelling for beauty and wellness brands through photography, creative direction, copywriting, and campaign production.
Experience
Work history, roles, and key accomplishments
Head of Communications and Marketing
Hospital de Diagnóstico Group
Jan 2024 - Jan 2025 (1 year)
Coordinated in-house communications team and digital agency to manage marketing efforts, led internal communications, and guided creation of new visual identities.
Marketing Manager
Les Arts Culinaires International Gastronomy Institute
Jan 2024 - Dec 2024 (11 months)
Implemented strategies to position the institute within the education market, developed strategic partnerships, and contributed to sales strategies.
Director of Institutional Communications
Ministry of Culture, Government of El Salvador
Jan 2022 - Dec 2023 (1 year 11 months)
Operated as liaison between the Communications Secretariat and the Ministry of Culture, formulated communication strategy, and led a team of 22 collaborators.
Coordinator of Photography Department
Ministry of Culture, Government of El Salvador
Jan 2022 - Dec 2022 (11 months)
Planned and executed photo sessions for high-profile cultural events, trained a team of photographers, and covered official engagements.
Creative Director and Product Photographer
Remote Freelance Services
Jan 2019 - Dec 2021 (2 years 11 months)
Managed end-to-end visual projects including concept ideation, styling, lighting, and post-processing for beauty and wellness brands.
Campaign Production Coordinator
Kino Glaz
Jan 2017 - Dec 2018 (1 year 11 months)
Led campaign budgets, timelines, and resources throughout the entire project cycle, optimizing efficiency and deadline meeting.
Assistant to the Film and Audiovisual Projects Unit
San Salvador Major's Cultural Office
Jan 2016 - Dec 2016 (11 months)
Supported management for film-related initiatives by the mayor's office, handling budgeting, logistics, partnerships, and coordination.
Photographer and Copywriter for Tourism Magazine
Ojo Nicaragua
Jan 2015 - Dec 2015 (11 months)
Produced captivating visuals and engaging written content for blog posts, articles, and online features showcasing Managua City's destinations.
Content Editor for Tourism Magazine
Ojo Nicaragua
Jan 2015 - Dec 2015 (11 months)
Edited and proofread written materials, ensuring accuracy, clarity, and consistency, while providing feedback to creators.
Photojournalist for Presidential Campaign
Idea Works International
Jan 2013 - Dec 2014 (1 year 11 months)
Wrote engaging content and captured impactful photographs showcasing the political candidate's personality, message, and events.
Photographer
Freelance Services
Jan 2011 - Dec 2013 (2 years 11 months)
Documented social and corporate events ensuring a visually engaging representation of the occasions according to clients' specifications.
Administrative Assistant to the Communications Department
Cenergica - Nejapa Power
Jan 2006 - Dec 2007 (1 year 11 months)
Performed administrative tasks, conducted press monitoring, assisted in internal communication activities, and supported CSR project logistics.
Education
Degrees, certifications, and relevant coursework
Self-taught
Self-taught, Photography
2010 - 2024
Pursued self-directed study in photography, developing skills through practical experience and continuous learning.
Universidad Don Bosco de El Salvador
Associate of Arts, Graphic Design
2013 - 2013
Completed an Associate of Arts in Graphic Design, gaining skills in visual communication and design.
Universidad Tecnológica de El Salvador
Bachelor of Arts, Anthropology
2007 - 2012
Pursued a Bachelor of Arts in Anthropology, developing a strong foundation in social sciences and research.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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