Open to opportunities

Alejandro Fonseca

@alejandrofonseca

Message

Senior strategic communications leader with extensive media experience.

El Salvador

Message

What I'm looking for

I seek a role that allows me to leverage my extensive media experience in strategic communications, focusing on impactful storytelling and brand management.

I am a senior strategic communications leader with over 35 years of experience in national media, institutional communications, and news production. I founded El Salvador’s most influential news programs, including Noticias 4Visión and Tele2, and currently advise private-sector clients on brand positioning, reputation management, and crisis response.

My career has been marked by a deep understanding of the political, regulatory, and media environments in Latin America. I am recognized for leading high-pressure communications operations with transparency, agility, and ethical impact. I am bilingual in Spanish and English, and I am fluent in digital media workflows, adapting to emerging technologies and platforms.

Experience

Work history, roles, and key accomplishments

Current

President / Strategic Communications Consultant

Current

Pletora S.A. de C.V.

Jan 2021 - Present (4 years 6 months)

Advises private-sector clients on institutional communications, public affairs, brand narrative, and media visibility in LATAM. Designs and implements regional campaigns that align with business and policy objectives.

Strategic Communications Public Affairs Brand Narrative Media Visibility Campaign Management Spokesperson Development Crisis Management Reputation Management Government Relations

News Director – Noticias 4Visión

Telecorporación Salvadoreña (TCS)

Jan 2012 - Dec 2021 (9 years 11 months)

Led the most influential news platform in the country during times of national crisis and political tension. Managed complex editorial and operational teams under strict ethical and reputational standards.

News Direction Crisis Management Content Strategy Team Management Reputation Management Viewership Growth

Head of News – Noticias 4Visión & Tele2

Telecorporación Salvadoreña (TCS)

Jan 2009 - Dec 2012 (3 years 11 months)

Oversaw both news and cultural content divisions; modernized production and editorial pipelines. Spearheaded communications restructuring during transitional political climates.

Editorial Pipeline Optimization Communications Restructuring Media Production Strategic Planning Team Leadership

Founder & General Director – Tele2

Telecorporación Salvadoreña (TCS)

Jan 1994 - Dec 2009 (15 years 11 months)

Launched a new educational channel focused on civic engagement, with measurable audience growth. Led programming, branding, team expansion, and policy-relevant content development.

Channel Launch Education Programs Audience Growth Branding Team Expansion Content Development Policy Relevant Content Media Strategy

Founding Director – Noticias 4Visión

Telecorporación Salvadoreña (TCS)

Jan 1992 - Dec 1994 (2 years 11 months)

Built editorial structure, recruited talent, and shaped the news program’s national identity. Positioned it as a benchmark of journalistic integrity in El Salvador.

Editorial Structure Development Recruitment Program Identity Media Strategy Content Shaping Team Building