Amos Gitau

After 20+ years in the automotive industry, I’ve learned that car buying isn’t just a budget question—it’s about how well you understand how the market works. Pricing feels inconsistent until you see the patterns behind what drives pricing and long-term value.

As Managing Director of Kei Cars Limited (March 2019–Present), I lead growth and strategic direction, focusing on building a sustainable and forward-thinking automotive business. My work goes beyond sales: I analyze market trends, pricing dynamics, and customer behavior to position the business for long-term relevance.

Before that, I built foundational industry experience at Karen Auto Mart (December 2003–February 2019). I led sales strategy, customer engagement, and operational management—developing a deep understanding of customer behavior in car buying, market pricing dynamics, and what drives trust in an automotive business.

I share a practical perspective rooted in experience: not theory, not assumptions, just clarity on the decision that makes the difference. I also stay aligned with emerging shifts in mobility and sustainability, supported by my Master of Commerce in Strategic Management and a BBA in Marketing.