At Skylift Marketing, I contributed to social media campaigns that generated 400 organic leads per post through lead magnet Carousels, as well as a 50x increase in Instagram Carousel views. I also conducted competitor research and scripted and assisted with video production for company and client campaigns.
I led the development of RayCharge, a solar-powered charging station now live at NUST Business School, with QR code-based digital payments and AC and USB fast-charging. For my Shezan re-branding campaign, I developed buyer personas, refreshed brand messaging, and created an advertisement video; the project ranked first among student projects.

