Bilal Shahid

Ran Meta and Google Ads campaigns, with a top-performing campaign generating 2,199 WhatsApp leads at Rs4.69 cost per result. Led a graphic designer and junior content creator, managed social media calendars, built GA4 dashboards, and led BTL expo activations.

Built a brand's social media presence from scratch, growing followers from 0 to 2K within a month. Created performance dashboards, coordinated with stakeholders and vendors, and ensured brand consistency through quality checks.

Refined campaign targeting and messaging through social listening, and integrated AI tools like ChatGPT and Canva AI to accelerate content output. Monitored performance metrics and informed recurring reports.

Built foundational campaign execution skills by creating and publishing social content and tracking engagement metrics in support of digital campaign delivery.

Diploma in Digital Marketing from IBA Karachi, including live client projects for Facebook/Instagram content and Meta/Google Ads campaigns.

Google Ads Search Certification from Google, completed in January 2026.

SEO Essentials certification from Semrush, completed in January 2026.

Google Analytics Certification (GA4) from Google Skillshop, completed in April 2026.

AI in Digital Marketing certification from Coursera, offered by the University of Maryland, completed in November 2025.

AI for Marketing & Advertising Excellence certification from Udemy, completed in August 2025.

BBA (Hons) from Iqra University, completed in 2023.