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Aminah Noman

@aminahnoman

Trade marketing assistant manager at Colgate Palmolive, developing in-store fixtures and a centralized visibility tracking system.

Pakistan

Message

At Colgate Palmolive, I spearhead the design and development of in-store visibility fixtures, aligning them with brand guidelines and shopper marketing strategies. I also implemented a centralized tracking system for visibility deployment to improve project transparency and minimize execution gaps.

At Unilever, I led visibility execution for product launches and relaunches, managed quarterly planograms, and adjusted strategies based on visibility impact. I also introduced diversity and inclusion in field teams through the BA revamp initiative.

As Territory Manager Modern Trade at Unilever, I collaborated with distributors and internal teams on sales growth strategies and used Power BI and Excel to analyze sales data and track KPIs. I also negotiated and implemented JBPs with store leadership.

My earlier experience includes sales and marketing at Hyundai Pakistan, digital content marketing at iTack Solutions, business development at MyHCM, and a marketing internship at Kia Lucky Motors. My education includes an MBA and BBA in Marketing and Sales from Institute of Business Management, Karachi.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager Trade Marketing

Current

Colgate Palmolive

Oct 2025 - Present (1 year)

Spearheaded the design and development of in-store visibility fixtures, ensuring alignment with brand guidelines and shopper marketing strategies. Managed end-to-end development of retail displays and fixtures across multiple store formats, ensuring timely execution within defined budgets.

Trade Marketing Shopper Marketing Retail Displays Vendor Management Market Audits Cross Functional Collaboration Project Management

Territory Manager Modern Trade

Unilever

May 2025 - Oct 2025 (5 months)

Spearheaded daily retail operations, ensuring optimal product availability, merchandising, and customer satisfaction across all departments. Collaborated with distributors and internal teams to execute sales growth strategies, achieving a consistent increase in monthly revenue targets.

Retail Operations Merchandising Sales Strategy Team Leadership Negotiation Power BI Excel KPI Tracking Visual Merchandising Plan O Grams

Assistant Trade Category Manager

Unilever

Apr 2025 - Jul 2025 (3 months)

Led the in-store look for top beauty and wellbeing brands to deliver competitive profitable growth. Designed end-to-end planogram and assortment strategy across channels for easier shopper navigation.

Category Management Plan O Grams Assortment Strategy Trade Marketing Promotional Campaigns Market Analysis Stakeholder Management Performance Monitoring

Junior Manager Perfect Stores & Visibility

Unilever

Nov 2023 - May 2025 (1 year 6 months)

Led execution for visibility during product launches and relaunches, developing and implementing visibility strategies, and coordinating with marketing teams for strategic placements. Analyzed visibility impact and adjusted strategies to maximize product exposure.

Visibility Strategy Product Launch zero based budgeting Training Programs Diversity And Inclusion Plan O Grams In Store Execution Team Management

Sales and Marketing Executive

Hyundai Pakistan

Sep 2023 - Nov 2023 (2 months)

Managed social media platforms to enhance brand presence and engagement. Maintained IFS sheets and generated shopper insights.

Social Media Management Brand Engagement Shopper Insights Showroom Visibility Marketing Strategy

Digital Content Marketing Executive

iTack Solutions

Jul 2023 - Nov 2023 (4 months)

Spearheaded social media management, driving brand engagement and online presence. Crafted compelling social media content, boosting audience interaction and brand visibility.

Social Media Management Content Creation Brand Engagement business proposal development