Looking for a job

Arwa Hamid

@arwahamid

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I build customer-focused B2B marketing strategies through research, campaigns, and brand positioning.

Pakistan

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What I'm looking for

I'm looking to contribute to B2B marketing, business development, market research, campaign planning, and brand strategy while growing through customer-focused work that supports business growth.

I've supported marketing and brand strategy at JW Retail and Omooma, conducting market and competitor research, evaluating e-commerce strategies, auditing product listings, and recommending SEO improvements to strengthen visibility and customer communication.

I'm a BBA (Hons) Marketing student with experience in B2B outreach, campaign planning, copywriting, lead generation, and brand positioning. I’ve also developed launch strategy for a customizable haircare concept and led campaign planning and scripting for the Ibtida Social Awareness Campaign.

Experience

Work history, roles, and key accomplishments

Intern

JW Retail

Aug 2025 - Oct 2025 (2 months)

Conducted competitor, market, and product research to identify market opportunities and support business decisions. Evaluated e-commerce strategies and competitor activity to assess market positioning and competitive advantage.

Market Research Competitor Research SEO E commerce Strategy Product Research

Education

Degrees, certifications, and relevant coursework

Lahore School of Economics

Bachelor of Business Administration (Hons), Marketing

Grade: CGPA: 3.4/4.0

Activities and societies: Ibtida Social Awareness Campaign: Campaign strategist and spokesperson. Vairè Advertising Project: Developed branding and launch strategy. Award-winning short film on APS attack, screened at MCP BNU 2025.

Pursuing a BBA (Hons) with a major in Marketing and a minor in Media Studies, expected to graduate in May 2026. Thesis examined the impact of storytelling on consumer perception and brand equity.