Amina Ehab

I’m a Marketing & Digital Marketing Manager with 7+ years of experience leading integrated ATL, BTL, and TTL strategies across entertainment, sports, and cultural brands. I focus on measurable revenue growth, brand equity, and customer experience optimization across digital and offline touchpoints.

At Tazkarti - UMS, I manage end-to-end digital strategy and execution across social, performance, CRM, influencer, and content channels—driving multi-market campaigns reaching millions annually and consistent YoY revenue growth. I lead 60+ cross-functional teams and agencies, oversee 150+ regional and international projects, and manage campaign-level budgets that deliver an average 90% ticket sell-through over consecutive years.

I also deepen performance through experimentation and optimization—launching and improving performance campaigns with A/B testing and CRO, including work that resulted in up to 200% sales increases. By defining website and app optimization strategies, identifying funnel drop-offs, enforcing SEO best practices, and collaborating with UI/UX and development teams, I’ve driven a 40% increase in sales and up to 50% growth in organic traffic, while mentoring community management teams to improve response rates and CX outcomes.