Aman Kumar Choudhary

Engaged with high-value SME merchants to understand their brand identity, business models, and digital presence, crafting tailored proposals for PhonePe's Payment Gateway (PG) solutions. Conducted in-depth analysis of merchant websites and customer journeys, identifying optimization opportunities aligned with their business goals and brand tone.

Collaborated with the product marketing team to develop and execute strategic marketing campaigns, increasing product visibility significantly. Conducted market research to refine product positioning, leading to significant improvement in target audience engagement.

Conceptualized and launched SheGo, a women-centric cab service, establishing a pioneering brand in women's mobility solutions. Led marketing, operations, and branding, creating a cohesive brand identity and ensuring consistent market positioning.

Spearheaded strategic marketing and branding initiatives, driving brand awareness and market positioning. Executed strategies for both B2B and B2C marketing & sales and advertising campaigns, resulting in a 20% increase in service visibility and expanded reach.

Grade: 7.02 Cgpa

Pursued a Post Graduate Diploma in Management with a specialization in Marketing. Achieved a CGPA of 7.02, demonstrating strong academic performance in core business and marketing principles.

Grade: 65.80%

Completed a Bachelor of Science with Honors, achieving a final percentage of 65.80%. Gained foundational knowledge in relevant scientific disciplines.