Open to opportunities

Amanda Yeung

@amandayeung

Message

Efficient end-to-end researcher optimizing product decisions through insights.

Australia

Message

What I'm looking for

I seek a collaborative environment that values research-driven decision-making and offers opportunities for professional growth.

I am an experienced Senior UX Researcher with a strong background in leveraging quantitative and qualitative research methods to drive product decisions. Currently, I lead research initiatives at VeVe, where I have successfully built a research team and strategy that embeds research throughout the business. My efforts have resulted in actionable insights that empower Product Managers to prioritize their backlog effectively.

With over six years of research experience across various sectors, including technology startups and government, I excel in conducting foundational research such as market analysis and persona development. My ability to mentor team members in research methodologies has fostered a culture of independent research within my teams. Notably, my research strategies have led to significant product improvements, including a $1 million increase in annual recurring revenue through optimized user experiences.

Experience

Work history, roles, and key accomplishments

Current

Senior UX Researcher

Current

VeVel

Jan 2024 - Present (1 year 5 months)

As a Senior UX Researcher, I lead research strategy and team development, embedding research throughout product development. I conduct foundational research, enabling actionable insights for product managers and mentoring team members in research methods.

UX Research Stakeholder Management Qualitative Research Quantitative Research Data Analysis Usability Testing Survey Design Research Strategy Team Leadership Market Analysis

UX Researcher

Tradify

Jun 2021 - Dec 2022 (1 year 6 months)

In my role as a UX Researcher, I identified strategic research opportunities to improve product experience. I led research initiatives, conducted competitive analysis, and provided data-driven insights to inform product enhancements.

UX Research Competitive Analysis User Experience Data Insights Usability Testing Customer Journey Mapping

Founder / UX Researcher Consultant

Brood

Aug 2019 - Jan 2022 (2 years 5 months)

As a Founder and UX Researcher Consultant, I strategized and implemented research for various technology projects, inspiring teams to adopt design thinking methods and delivering artefacts to guide product roadmaps.

UX Research Design Thinking Project Management Stakeholder Engagement Research Strategy Coaching Product Roadmap User Centered Design Cross Functional Collaboration

CX Researcher

Spark

Jan 2020 - Jun 2021 (1 year 5 months)

As a CX Researcher, I led research initiatives for multiple squads, ensuring customer-centric solutions and facilitating collaboration to manage competing needs across touchpoints.

Customer Experience Service Design Cross Functional Collaboration Stakeholder Management User Research Test Planning Data Analysis

Graduate CX Designer

Auckland Transport

Jan 2019 - Jan 2020 (1 year)

In my role as a Graduate CX Designer, I co-facilitated discovery workshops and developed personas and journey maps to clarify customer needs, integrating behavioral science into design processes.

Customer Experience Personas Journey Maps Behavioral Science User Flows Design Thinking User Centered Design

Education

Degrees, certifications, and relevant coursework

Brood

Human-Centered Design

2021 - 2022

Engaged in an Introduction to Human-Centered Design program, strategizing and implementing research for a diverse range of technology projects.

The University of Auckland

Bachelor of Urban Planning (Honors), Urban Planning

2014 - 2017

Completed a Bachelor of Urban Planning (Honors) where I assisted the Independent Timber Merchant in revamping their supply chain digital journey, fostering a more iterative approach to deliver the roadmap.