Amanda Sono

I’m an SEO Team Lead and strategist with 8+ years of experience building organic growth through technical SEO, content strategy, and data-driven optimization. I combine journalistic storytelling with performance marketing discipline to turn research into results.

In my leadership roles, I’ve owned SEO strategy and execution as an “SEO Team Lead,” guiding work across SEO planning, keyword research and clustering, and ongoing optimization. I’m hands-on with Digital PR, link building, and integrated content improvements that support long-term visibility.

As an SEO Specialist and SEO Copywriter, I focus on Technical SEO, on-page implementation, and content that earns rankings and engagement. I also bring strong writing capability from my BA Honours in Journalism, with Applied Journalism and communication fundamentals that translate well into SEO-first storytelling.

I work confidently across modern stacks and SEO tooling—Google Search Console and GA4, Ahrefs, SEMrush, Screaming Frog, and website auditing workflows—plus AI tools like ChatGPT and SGE. I’m committed to continuous improvement through certifications and a practical, analytical mindset that keeps campaigns measurable and scalable.