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Billy Wellington User

@billy_wellington

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Storyteller and editor blending creativity, accuracy, and tech to bring ideas to life.

South Africa

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What I'm looking for

I am looking for a role that allows me to leverage my SEO expertise and creativity in a collaborative environment, focusing on innovative content strategies and opportunities for professional growth.

I’m a Media Writer, Editor, and Content Strategist with over five years of experience in digital publishing, SEO, and editorial management. My career began in tech journalism, where I covered emerging technologies, AI, and cybersecurity for Digital Warrior, helping the publication grow its organic reach by 30%. Over time, I expanded into content strategy and editing roles, leading projects that balanced creativity with analytical precision.

Currently, I serve as a Breaking News Editor at Adspire LLC (MSN Partner Sites), where I write and edit daily news content for global syndication. I ensure that every article meets strict editorial, SEO, and legal standards — a role that’s strengthened my ability to maintain accuracy under pressure while collaborating across international teams.

Beyond writing and editing, I’m deeply interested in how AI and automation are transforming media workflows. I’ve earned certifications in AI development, Python automation, and pretraining large language models, and I enjoy integrating these tools to improve content processes and productivity.

I’m passionate about storytelling, editorial quality, and innovation — and I’m eager to continue growing at the intersection of media, technology, and strategy, contributing to teams that value accuracy, creativity, and forward-thinking communication.

Experience

Work history, roles, and key accomplishments

Current

Breaking News Editor

Current

Adspire LLC

Feb 2025 - Present (9 months)

Wrote and edited 4–6 articles daily for MSN syndication, improving CTR by 20% and reducing flagged feeds by 40% through compliance and style reviews. Coordinated cross-functional teams and implemented workflow changes that cut manual moderation by 30% and raised auto-publish uptime to 95%+.

Editorial Writing SEO Headlines Content Moderation Microsoft News Standards Analytics (CTR)Workflow Improvement Syndication Cross functional Coordination

Copywriter

MyEdSpace

Nov 2023 - Mar 2025 (1 year 4 months)

Developed website copy that led to a 20% increase in user engagement and collaborated on wireframes improving conversion rates by 15%.
Wrote over 15 blog articles monthly, resulting in a 25% rise in blog traffic.
Collaborate with cross-functional teams to maintain brand voice consistency across all communications.

SEMrush Keyword Targeting Keyword Analysis Keyword Ranking SEO Tools SEO Strategy SEO Copywriting Content Strategy User Experience Editing Proofreading Keyword Research Collaboration Data Analysis

Content Strategist & Copywriter

Coach Parry

Jun 2023 - Dec 2024 (1 year 6 months)

Led the editorial strategy, ensuring content met brand guidelines and optimized audience engagement.
Managed final content reviews, refining tone, clarity, and accuracy before publication.
Developed multimedia content, including video scripts, presentations, and training
Led content optimization initiatives that increased user engagement by 40%.

Communication Skills Project Management Problem Solving Content Editing SEO SEO Optimization SEO Tools SEMrush WordPress Keyword Research Keyword Analysis Keyword Ranking Keyword Targeting

Senior Editor & SEO Specialist,

Digital Warrior

Feb 2018 - Jun 2023 (5 years 4 months)

Managed content creation for AI-driven platforms, focusing on clarity, brevity, and user
engagement.
Produced high-impact, SEO-optimized content that increased organic traffic by 30%.
Collaborated with cross-functional teams to ensure cohesive and user-friendly content
experiences.
Created content for multilingual platforms, enhancing accessibility and localization.

WordPress WordPress Block editor WordPress Plugin Ahrefs Ahrefs SEO Rank Math SEO Content Writing Editing Keyword Research Digital Marketing Blog Management Time Management Communication Data Analysis Content Strategy

Social Media Manager

Zeltech Pro Cleaning

Sep 2018 - Mar 2020 (1 year 6 months)

Boosted social media engagement by 40% through targeted content strategies and analytics.
Created and promoted content to increase brand awareness.
Managed daily posting schedules and responded to followers to build community and trust.
Analyzed performance metrics to improve content and grow follower base.
Ran paid ad campaigns to reach new audiences and drive conversions.

Paid Advertising Paid Search Advertising Meta Insights Manager Social Media Strategy Social Media Management Content Strategy Engagement Analytics Brand Awareness Campaign Development Communication Content Creation

Education

Degrees, certifications, and relevant coursework

BITS Pilani

Bachelor of Science, Computer Science

2025 - 2028

Pursuing a Bachelor of Science in Computer Science with a focus on software development, algorithms, and data structures. Expected to gain a solid foundation in computer science principles and practical skills.

International Institute of Digital Marketing

College Diploma, Digital Marketing

2020 - 2020

Completed a College Diploma in Digital Marketing, focusing on SEO, content marketing, and social media strategies. Gained practical skills to enhance brand visibility and engagement online.