Open to opportunities

Amanda M

@amandam1

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Experienced marketing professional focused on sustainable growth strategies.

United Kingdom

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What I'm looking for

I seek a dynamic role where I can leverage my marketing expertise to drive growth and innovation, while fostering a collaborative and inclusive company culture.

I am a dedicated marketing professional with over two decades of experience in driving brand visibility and growth. My journey began at Aquabar, where I built the marketing and sales function from the ground up, leading to significant new business generation. I later became a Marketing Director at CITI, where I transformed the company’s marketing strategy and successfully engaged C-Level directors through innovative networking initiatives.

In 2012, I founded Brand Dynamix, my own consultancy, where I have continued to deliver high-impact marketing strategies for various clients. My work includes designing go-to-market strategies, implementing digital marketing campaigns, and creating compelling content that resonates with target audiences. I thrive in fast-paced environments and am passionate about aligning marketing efforts with business objectives to drive measurable results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant & Strategist

Current

Brand Dynamix

May 2012 - Present (13 years)

Operated as an independent marketing consultant, leading full ground-up redesigns and digital marketing strategies for diverse clients. Developed and executed high-impact campaigns, including automated lead generation, content creation, and brand identity development. Managed Google Ads and Analytics to optimize campaigns and drive measurable increases in lead generation, engagement, and brand vis

Digital Marketing Strategy Brand Development SEO Content Marketing Lead Generation Google Ads Google Analytics Social Media Marketing Campaign Management

Marketing Director

CITI

Jan 2000 - May 2012 (12 years 4 months)

Progressed from Sales Executive to Marketing Director, leading marketing and new business development for a project management consultancy. Managed a £150k annual budget and a core team, significantly growing the client Centres of Excellence Networking Club to 400 active members. Spearheaded a company rebrand, transforming CITI into a high-value consultancy and achieving 100% positive employee fee

Marketing Strategy Business Development Brand Management Budget Management CRM Management Proposal Writing Stakeholder Engagement Sales Management Event Management

Marketing Manager

Aquabar

Jan 1997 - Jan 2000 (3 years)

Built and managed the marketing and sales function, generating significant new business for the IT consultancy. Organized successful conferences, external exhibitions, and client networking events. Designed the CRM system architecture, recruited and managed a telemarketing team, and developed targeted marketing materials and scripts.

Marketing Management Sales Development Event Management CRM Systems

Education

Degrees, certifications, and relevant coursework

Strong Brand Social

Social Media, Marketing

Focused on advanced social media strategies and their application in marketing. Developed skills in creating impactful social media campaigns.

Cranfield University

Strategic Marketing, Marketing

Studied strategic marketing principles and their implementation in business. Acquired knowledge in developing comprehensive marketing plans.

Miller Heiman

Strategic Selling, Sales

Completed training in strategic selling methodologies. Enhanced skills in sales strategy and client engagement.

HudsonK

Social Media Marketing, Marketing

Focused on practical applications of social media for marketing purposes. Developed expertise in various social media platforms and tools.

CITI

Programme Management, Project Management

Gained expertise in programme management principles and practices. Focused on effective management of complex projects and initiatives.

CITI

Stakeholder Engagement, Business Management

Studied effective strategies for stakeholder engagement in various business contexts. Learned to build and maintain strong relationships with key stakeholders.

CITI

Making Projects Work, Project Management

Focused on practical approaches to ensure project success. Acquired skills in overcoming common project challenges and optimizing outcomes.

CITI

Working With Projects, Project Management

Developed foundational knowledge and skills for working effectively within project environments. Learned about project lifecycles and team collaboration.