Amanda M
@amandam1
Experienced marketing professional focused on sustainable growth strategies.
What I'm looking for
I am a dedicated marketing professional with over two decades of experience in driving brand visibility and growth. My journey began at Aquabar, where I built the marketing and sales function from the ground up, leading to significant new business generation. I later became a Marketing Director at CITI, where I transformed the company’s marketing strategy and successfully engaged C-Level directors through innovative networking initiatives.
In 2012, I founded Brand Dynamix, my own consultancy, where I have continued to deliver high-impact marketing strategies for various clients. My work includes designing go-to-market strategies, implementing digital marketing campaigns, and creating compelling content that resonates with target audiences. I thrive in fast-paced environments and am passionate about aligning marketing efforts with business objectives to drive measurable results.
Experience
Work history, roles, and key accomplishments
Marketing Consultant & Strategist
Brand Dynamix
May 2012 - Present (13 years 1 month)
Operated as an independent marketing consultant, leading full ground-up redesigns and digital marketing strategies for diverse clients. Developed and executed high-impact campaigns, including automated lead generation, content creation, and brand identity development. Managed Google Ads and Analytics to optimize campaigns and drive measurable increases in lead generation, engagement, and brand vis
Marketing Director
CITI
Jan 2000 - May 2012 (12 years 4 months)
Progressed from Sales Executive to Marketing Director, leading marketing and new business development for a project management consultancy. Managed a £150k annual budget and a core team, significantly growing the client Centres of Excellence Networking Club to 400 active members. Spearheaded a company rebrand, transforming CITI into a high-value consultancy and achieving 100% positive employee fee
Marketing Manager
Aquabar
Jan 1997 - Jan 2000 (3 years)
Built and managed the marketing and sales function, generating significant new business for the IT consultancy. Organized successful conferences, external exhibitions, and client networking events. Designed the CRM system architecture, recruited and managed a telemarketing team, and developed targeted marketing materials and scripts.
Education
Degrees, certifications, and relevant coursework
Strong Brand Social
Social Media, Marketing
Focused on advanced social media strategies and their application in marketing. Developed skills in creating impactful social media campaigns.
Cranfield University
Strategic Marketing, Marketing
Studied strategic marketing principles and their implementation in business. Acquired knowledge in developing comprehensive marketing plans.
Miller Heiman
Strategic Selling, Sales
Completed training in strategic selling methodologies. Enhanced skills in sales strategy and client engagement.
HudsonK
Social Media Marketing, Marketing
Focused on practical applications of social media for marketing purposes. Developed expertise in various social media platforms and tools.
CITI
Programme Management, Project Management
Gained expertise in programme management principles and practices. Focused on effective management of complex projects and initiatives.
CITI
Stakeholder Engagement, Business Management
Studied effective strategies for stakeholder engagement in various business contexts. Learned to build and maintain strong relationships with key stakeholders.
CITI
Making Projects Work, Project Management
Focused on practical approaches to ensure project success. Acquired skills in overcoming common project challenges and optimizing outcomes.
CITI
Working With Projects, Project Management
Developed foundational knowledge and skills for working effectively within project environments. Learned about project lifecycles and team collaboration.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
branddynamix.co.ukPortfolio
amandamuscat.comInterested in hiring Amanda?
You can contact Amanda and 90k+ other talented remote workers on Himalayas.
Message AmandaFind your dream job
Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
