Amanda Heeren

I am a highly accomplished and strategic sports management professional with an exceptional record of fostering strong community connections and driving program growth. My expertise lies in developing and executing initiatives that enhance brand development, fan engagement, and revenue generation. I have achieved success in overseeing regionalization strategies that align with organizational objectives. I have a proven ability to collaborate with cross-functional teams and senior leadership to achieve overarching goals.

I have spearheaded the development, implementation, and execution of multifaceted community programming, grassroots marketing, and promotional campaigns, significantly enhancing community engagement and inclusivity. I have successfully maintained organized records of community plans, processes, and events, ensuring meticulous tracking of player contract obligations, demonstrating precise compliance, and efficient budget management. I have developed and nurtured pivotal relationships between the organization, the community, grassroots football organizations, and corporate stakeholders, collaborating with entities such as the CFL, the City of Hamilton, local schools, and healthcare institutions.

As the Community Partnerships Coordinator at Hamilton Sports Group, I have managed ambassador programs, fulfilled prizing and charitable donation requests, organized over 450 appearances in the 2023 season, and created promotional videos to amplify community impact. I have also utilized my exceptional event coordination skills to manage the logistical aspects of alum travel, accommodation, and appearances during the 2023 Grey Cup Festival, ensuring an engaging experience for over 50 alumni. In addition, I managed administrative duties for the 2021 Grey Cup Festival and was promoted to a permanent role in Community Partnerships within three months.