Matheus Carvalho
@matheuscarvalho
I build fan engagement and sponsor value through sports marketing activations, partnerships, and digital campaigns.
CanadaWhat I'm looking for
I've supported fan engagement, sponsorship activations, and retail marketing with the Toronto Blue Jays, Maple Leaf Sports & Entertainment, and Inter Toronto FC. At high-attendance game-day events, I help deliver brand-consistent experiences for fans, partners, and commercial teams.
During my sports marketing internship at Humber Polytechnic, I created social content that grew Hawks Nation's Instagram following by more than 4,000 and used Meta Ads and CRM tools to track campaign performance. I bring multilingual communication in English, Portuguese, and Spanish, alongside an Honours diploma in Advertising and Marketing Communications.
Experience
Work history, roles, and key accomplishments
Sales Associate
Maple Leaf Sports & Entertainment
Oct 2025 - May 2026 (7 months)
Delivered retail and client service operations for the Toronto Raptors and Toronto Maple Leafs at Scotiabank Arena. Served as a primary point of contact between the organization and consumers, enhancing fan experience.
Represented the Toronto Blue Jays brand at Rogers Centre, engaging fans and executing in-store marketing activations. Maintained visual merchandising standards and supported large-scale sponsorship activations during the 2025 World Series.
Operations Team Member
Inter Toronto FC
Jul 2025 - Mar 2026 (8 months)
Coordinated stadium setup and teardown for matchdays, ensuring brand standards. Executed sponsorship activations and facilitated retail promotions, delivering logistical support to staff and vendors.
Sports Marketing Intern
Humber Polytechnic
Sep 2024 - May 2025 (8 months)
Produced strategic multimedia content for athletic events, growing the Hawks Nation Instagram following by over 4,000. Managed audience experience initiatives and executed retail operations, while utilizing Meta Ads and CRM tools for campaign tracking.
Education
Degrees, certifications, and relevant coursework
Humber Polytechnic
Diploma, Advertising and Marketing Communications
2023 - 2025
Grade: Honours
Completed a Diploma in Advertising and Marketing Communications with Honours, gaining skills in digital marketing, campaign management, and sports marketing.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Salary expectations
Job categories
Skills
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