Amanda De Souza Dutra
@amandadesouzadutra
Creative brand strategist with expertise in market analysis and branding.
What I'm looking for
As a passionate brand strategist, I thrive on developing innovative brand strategies that resonate with audiences. Currently, I work at o cérebro, where I lead the development of brand strategies from concept to implementation, creating mood boards and communication guidelines that effectively capture the essence of each brand.
My experience in the music industry with Crybaby | Believe Music has honed my skills in strategic pitching and digital optimization. I take pride in defining release schedules and curating priority singles, ensuring that each project is positioned for success in the competitive digital landscape. With a Bachelor’s Degree in Music and a strong GPA, I bring a unique blend of creativity and analytical thinking to my work.
Experience
Work history, roles, and key accomplishments
Brand Strategist
o cérebro
Jan 2024 - Present (1 year 9 months)
Developed brand strategies from concept to implementation, including naming, taglines, and strategic positioning. Conducted market analysis, trend research, and contextual scenario mapping to inform brand development.
Label Copy: Music Distribution
Crybaby | Believe Music
Jan 2022 - Dec 2023 (1 year 11 months)
Defined release schedules and curated priority singles for music distribution. Executed strategic pitching for digital streaming platforms and managed metadata input for digital optimization.
Education
Degrees, certifications, and relevant coursework
Federal University of the State of Rio de Janeiro
Bachelor’s Degree in Music, Music
Grade: 3.6
Graduated in March 2025. Achieved an overall GPA of 3.6.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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