Looking for a job

Amanda Costa

@amandacosta1

Media Manager at SUPERBET, planning media around Ad Recall, Top of Mind, and Consideration KPIs.

At SUPERBET, I plan media to support business objectives, including Ad Recall, Top of Mind, and Consideration KPIs. I also manage budgets, media buying negotiations, and reporting.

At AlmapBBDO, I managed media specialists across digital and offline media and developed full-funnel brand and performance strategies for Diageo beverage brands. Earlier, at 99/DIDI and CALLIX, I worked on acquisition, retention, and B2B digital campaigns, measuring results against business goals.

Experience

Work history, roles, and key accomplishments

Current

Media Manager

Current

Superbet

Apr 2024 - Present (2 years 5 months)

Strategic media planning to achieve business objectives, including budget management, relationship management, media buying negotiation, and data analysis and reporting.

Media Planning Budget Management Media Buying Data Analysis Reporting

Media Manager

AlmapBBDO

Nov 2022 - Apr 2024 (1 year 5 months)

Managed Diageo beverage brands and a team of media specialists, creating and managing brand and performance strategies across the full funnel.

Brand Strategy Performance Marketing Team Management Customer Relationship Management Communication Planning

Marketing Manager

99/DIDI

Nov 2021 - Jun 2022 (7 months)

Designed channel strategies for brand awareness, user acquisition, and retention, managing the Brazilian marketing budget and executing end-to-end media planning.

Channel Strategy Brand Awareness User Acquisition Retention Budget Management Media Planning Digital Campaigns Reporting

Digital Marketing Specialist

Callix

Nov 2019 - Nov 2021 (2 years)

Implemented and measured digital campaigns, managed tools for email marketing, inbound marketing, CRM, and social media, and optimized web marketing strategies.