Alphonsa Brijith Joseph
@alphonsabrijithjosep
I turn market intelligence into competitive strategy and revenue growth.
IndiaWhat I'm looking for
I've led competitive strategy and market intelligence work at Great Learning, building an AI-enabled intelligence platform that cut research turnaround by 50% and supported program decisions contributing to 3.6% global revenue growth and a 20–30% conversion uplift.
I managed five enterprise programs with 100% SLA adherence, developed Power BI and Tableau leadership dashboards, and guided cross-functional teams across content, product, commercial, and faculty. I also led the redevelopment of 75 HyGen AI Avatar courses, with 40 launches contributing to a 10.6% revenue increase across US and EU markets.
Previously, I forecasted $2M+ in growth opportunities at Amico Lights and improved retention by 15% through competitive battlecards and KPI dashboards. My work combines primary and secondary research, market-entry strategy, competitive frameworks, and executive-ready recommendations across India, Canada, MENA, and the US.
Experience
Work history, roles, and key accomplishments
Content Strategist & SME
Great Learning
Sep 2025 - Aug 2026 (11 months)
Led competitive strategy assessments and strategic review of AI courses, contributing to revenue growth and conversion uplift. Managed concurrent enterprise programs with 100% SLA adherence and built an AI-enabled market intelligence platform.
Assistant Professor
IZee Business School
Feb 2024 - Jun 2025 (1 year 4 months)
Applied strategic management frameworks to MBA learners and guided research projects. Delivered a 2,000-attendee event by coordinating a cross-functional team.
Market Intelligence Coordinator
Amico Lights
Aug 2021 - May 2023 (1 year 9 months)
Forecasted addressable growth opportunities and improved customer retention by building competitive battlecards and KPI dashboards. Scaled market intelligence capacity with reusable templates.
Merchandise Lead
Walmart Canada
Oct 2018 - Jul 2021 (2 years 9 months)
Applied demand forecasting and consumer trend analysis to reduce inventory shrinkage. Interpreted consumer demand patterns to support category planning recommendations.
Education
Degrees, certifications, and relevant coursework
Centennial College
Postgraduate Certificate, Marketing Management
Postgraduate Certificate in Marketing Management from Centennial College, Toronto, Canada, completed in 2018.
Centennial College
Postgraduate Certificate, Marketing Research & Analytics
Postgraduate Certificate in Marketing Research & Analytics from Centennial College, Toronto, Canada, completed in 2017.
Christ University
Bachelor of Commerce, Marketing
Bachelor of Commerce in Marketing from Christ University, Bengaluru, India, completed in 2015.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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