Hansika Arora
@hansikaarora
Market research and competitive intelligence analyst translating survey and market data into decision-ready insights.
What I'm looking for
I lead a 4-member analyst team at Phronesis Partners, coordinating multi-market research delivery with market sizing, segmentation, and competitive analysis for client deliverables.
I’ve run end-to-end work on research outputs using SWOT, PESTLE, and Porter's Five Forces, with hands-on quality assurance and client-facing presentations that turn complex quantitative and qualitative findings into clear recommendations.
Experience
Work history, roles, and key accomplishments
Senior Research Associate
Phronesis Partners
Jan 2026 - Present (7 months)
Lead a 4-member analyst team, coordinating workflows and quality checks for multi-market research projects. Conduct market sizing and segmentation analyses, applying SWOT, PESTLE, and Porter's Five Forces frameworks.
Research Associate
Phronesis Partners
Jan 2025 - Dec 2025 (11 months)
Contributed to 20+ research projects across Financial Services and B2B sectors, maintaining a client satisfaction score above 90%. Executed qualitative research through stakeholder interviews and CATI sessions.
Founder
Urbane Carry
Nov 2023 - Jan 2025 (1 year 2 months)
Built and managed a D2C brand, driving revenue through performance marketing and customer acquisition. Led end-to-end operations including pricing, vendor management, and brand positioning.
Digital Marketing Intern
Blueletter Logical Marketing
May 2024 - Jul 2024 (2 months)
Designed and optimised full-funnel Meta ad campaigns using performance data and competitor insights. Conducted SEO and UX audits, converting research findings into actionable growth recommendations.
Business Consultant
The University of Auckland
Jul 2023 - Aug 2023 (1 month)
Led a 6-member global team to develop data-backed strategies positioning the client as students' preferred choice. Conducted consumer journey mapping, persona development, and data visualisation.
Education
Degrees, certifications, and relevant coursework
UPES
Bachelor of Business Administration, Digital Business
2022 - 2025
Grade: 9.02 CGPA
BBA in Digital Business from UPES, graduating with a CGPA of 9.02, ranked 1st and awarded Silver Medalist.
St. Joseph's Academy
ISC, General
Grade: 96.5%
Completed ISC (Class XII) with 96.5%, achieving School Third Topper.
St. Joseph's Academy
ICSE, General
Grade: 91.2%
Completed ICSE (Class X) with 91.2%.
Availability
Location
Authorized to work in
Job categories
Skills
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