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Hansika AroraHA
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Hansika Arora

@hansikaarora

Market research and competitive intelligence analyst translating survey and market data into decision-ready insights.

India
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What I'm looking for

I’m looking for work where I can run competitive intelligence and market research end-to-end—building insights from CATI/CAWI and framework-based analysis and presenting them to senior stakeholders.

I lead a 4-member analyst team at Phronesis Partners, coordinating multi-market research delivery with market sizing, segmentation, and competitive analysis for client deliverables.

I’ve run end-to-end work on research outputs using SWOT, PESTLE, and Porter's Five Forces, with hands-on quality assurance and client-facing presentations that turn complex quantitative and qualitative findings into clear recommendations.

Experience

Work history, roles, and key accomplishments

PP

Research Associate

Phronesis Partners

Jan 2025 - Dec 2025 (11 months)

Contributed to 20+ research projects across Financial Services and B2B sectors, maintaining a client satisfaction score above 90%. Executed qualitative research through stakeholder interviews and CATI sessions.

BM

Digital Marketing Intern

Blueletter Logical Marketing

May 2024 - Jul 2024 (2 months)

Designed and optimised full-funnel Meta ad campaigns using performance data and competitor insights. Conducted SEO and UX audits, converting research findings into actionable growth recommendations.

TA

Business Consultant

The University of Auckland

Jul 2023 - Aug 2023 (1 month)

Led a 6-member global team to develop data-backed strategies positioning the client as students' preferred choice. Conducted consumer journey mapping, persona development, and data visualisation.

Education

Degrees, certifications, and relevant coursework

UPES logoUP

UPES

Bachelor of Business Administration, Digital Business

2022 - 2025

Grade: 9.02 CGPA

BBA in Digital Business from UPES, graduating with a CGPA of 9.02, ranked 1st and awarded Silver Medalist.

SA

St. Joseph's Academy

ISC, General

Grade: 96.5%

Completed ISC (Class XII) with 96.5%, achieving School Third Topper.

SA

St. Joseph's Academy

ICSE, General

Grade: 91.2%

Completed ICSE (Class X) with 91.2%.

Tech stack

Software and tools used professionally

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