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Alona LutsenkoAL
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Alona Lutsenko

@alonalutsenko

Retention Manager at Avanquest who recovered 67% of refund requests and built chargeback-defense processes across an 8-brand SaaS portfolio.

Ukraine
Message

At Avanquest, I own the cancellation and refund moment across an 8-brand subscription SaaS portfolio. I diagnose where refund flows lose revenue and design save offers for different customer types.

I recovered 67% of refund requests with no increase in chargeback rates. I also classified 26 cancellation and refund reasons to help separate true churn from disputes and plan changes.

I built chargeback-defense and dispute-evidence processes for high-risk cases, partnering with Billing and Risk and Acquiring teams to reduce payment defaults. I track refund, retention, and chargeback KPIs and share root-cause findings with CX leadership.

As Customer Retention Supervisor, I built and managed a retention team and developed processes, rebuttal playbooks, and hybrid human-plus-automation workflows that were later adopted company-wide. I also design and iterate AI retention bot save-offer logic and create SOPs and knowledge base standards.

Experience

Work history, roles, and key accomplishments

AV
Current

CS Operations and Reputation Manager

Avanquest

Jul 2024 - Present (2 years 2 months)

Own reactive retention across an 8-brand subscription SaaS portfolio, including cancellation and refund moments, negotiation strategy, and save-offer design. Diagnose leaks in refund flows, build chargeback-defense processes, and report retention KPIs to leadership.

Education

Degrees, certifications, and relevant coursework

UD

Udemy

Reputation Management, Reputation Management

2026 - 2026

Completed Reputation Management certification from Udemy in 2026.

AN

Anthropic

AI Fluency and Claude 101, Artificial Intelligence

2026 - 2026

Completed AI Fluency and Claude 101 certifications from Anthropic in 2026.

HU

H.S. Skovoroda Kharkiv National Pedagogical University

2005 - 2010

Attended H.S. Skovoroda Kharkiv National Pedagogical University from 2005 to 2010.

Tech stack

Software and tools used professionally

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