
Rebecca Attard
@rebeccaattard
I build and optimise high-volume digital advertising campaigns for iGaming brands across display, video, and publisher channels.
What I'm looking for
I build and optimise high-volume digital advertising campaigns for iGaming brands, with experience spanning campaign management, media buying, ad operations, and marketing coordination.
At Wildz Group, I plan, execute, and scale campaigns across digital platforms while monitoring CPA, ROI, and LTV. I work with publishers, traffic networks, and internal marketing and analytics teams to adjust bidding strategies and maximise player lifetime value.
At Medier Agency, I've managed end-to-end display and video campaigns, from media planning and buying through optimisation, reporting, and publisher relationships. I've also coordinated creative, content, translation, social, display, and PPC teams on promotions, landing pages, and integrated campaigns.
My earlier marketing work included multi-client social media planning, SEO, website upkeep, event marketing, analytics, brand development, and campaign reporting. I hold a Master of Science in Strategic Management and Digital Marketing.
Experience
Work history, roles, and key accomplishments
Marketing Coordinator
Medier Agency
Jul 2025 - Sep 2025 (2 months)
Supported the marketing department by assisting in planning and executing marketing programs. Collaborated with design, content, and translation teams to develop compelling promotional materials and ad copy.
Media Buyer
Medier Agency
Dec 2024 - Jun 2025 (6 months)
Managed end-to-end display and video campaigns including media planning, buying, optimization, and reporting. Analyzed traffic sources and maintained relationships with media partners.
Ad Operations Specialist
Medier Agency
Nov 2022 - Jan 2024 (1 year 2 months)
Performed QA of creative assets and managed ad trafficking, scheduling, and tagging across DSPs and ad servers. Monitored live campaigns and resolved delivery and tracking issues.
Marketing Executive
M7Alpha
Sep 2021 - Nov 2022 (1 year 2 months)
Managed multiple clients simultaneously, planning social media and marketing campaigns. Utilized SEO tools and analytics to monitor results and set goals.
Clerk at Cardiac Surgical Ward
G4S Securities
Jul 2020 - Aug 2021 (1 year 1 month)
Managed staff and patient data using Microsoft Excel and Word, including statistics and rosters. Handled patient history files with strict data protection protocols.
Salesperson/Shopkeeper
GILDA Group
Mar 2019 - May 2020 (1 year 2 months)
Assisted customers with clothing sizes and style advice. Managed store upkeep, cash handling, and website updates.
Merchandiser
VJ Solomone
Jun 2016 - Nov 2016 (5 months)
Stacked products in supermarkets ensuring aesthetically pleasing shelf displays.
Google Campaign Manager Media Buyer
Wildz Group
Planned, executed, and scaled high-volume advertising campaigns across digital platforms. Monitored daily KPIs such as CPA, ROI, and LTV to optimize spend and maximize player lifetime value.
Education
Degrees, certifications, and relevant coursework
University of Malta
Master of Science, Strategic Management and Digital Marketing
2020 - 2022
Pursued a Master of Science in Strategic Management and Digital Marketing, focusing on advanced marketing strategies and digital business management.
Westfälische Hochschule
ERASMUS Exchange, Journalism and PR
2019 - 2020
Participated in an ERASMUS exchange program focusing on Journalism and Public Relations, enhancing cross-cultural communication skills.
University of Malta
Bachelor of Communications (Hons), Communications
2016 - 2020
Completed a Bachelor of Communications with Honours, gaining a strong foundation in communication theories and practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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