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Allison SelbyAS
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Allison Selby

@allisonselby

GTM enablement leader at Collibra who embedded AI in seller workflows and built measurable competency frameworks.

United States
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At Collibra, I put enablement into the tools sellers already use, including just-in-time training tied to Salesforce deal stages and competitor research repositories in NotebookLM. I also introduced GenAI into daily seller and enablement work, from a Gemini Gem and prompt library to AI role-play in Highspot.

I built enablement operations around structured intake, competency rubrics, and measurement with RevOps, while leading a migration from Showpad to Highspot. Before enablement, I taught instructional design for 11 years; I also designed an agentic onboarding system, which has not been deployed.

Experience

Work history, roles, and key accomplishments

BL
Current

Founder & Principal Consultant

Betty Works, LLC

Sep 2026 - Present (2 months)

Independent enablement consulting. Assessed AE onboarding and SI partner enablement for a Series B data platform company, delivering a gap analysis, onboarding proposal, and partner recommendations.

Education

Degrees, certifications, and relevant coursework

Harvard Data Science Initiative logoHI

Harvard Data Science Initiative

Agentic AI Intensive, Artificial Intelligence

2026 - 2026

Completed the Agentic AI Intensive in 2026.

HubSpot Academy logoHA

HubSpot Academy

Sales Hub Software, Sales

2026 - 2026

Completed the Sales Hub Software certification in 2026.

The University of the Arts logoTA

The University of the Arts

Bachelor of Arts

Bachelor of Arts degree.

Google logoGO

Google

Generative AI Leader, Artificial Intelligence

2026 - 2026

Completed the Generative AI Leader certification in 2026.

Chestnut Hill College logoCC

Chestnut Hill College

Master of Science, Educational Technology

Master of Science in Educational Technology.

HubSpot Academy logoHA

HubSpot Academy

Revenue Operations, Revenue Operations

2025 - 2025

Completed the Revenue Operations certification in 2025.

Tech stack

Software and tools used professionally

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