Open to opportunities

Alondra Peña

@alliepena

Message

I build revenue-focused marketing engines, brands, and acquisition funnels.

United States

Message

What I'm looking for

I'm looking to lead integrated, revenue-focused marketing strategy, build scalable acquisition and lifecycle programs, and partner closely with executive, sales, and revenue teams on business growth.

At Idea Financial, I lead integrated marketing across demand generation, paid media, lifecycle, email, brand, and partner acquisition while managing a $1.5M budget.

I built and scaled the ISO acquisition funnel from the ground up, generating more than $2.5M in funded ISO commissions. I also lead cross-functional execution of a company-wide rebrand spanning strategy, messaging, creative, digital experiences, and customer communications.

Previously at National Journal, I managed strategic client relationships and integrated media programs, translating campaign performance into data-driven recommendations for senior stakeholders. I coordinated cross-functional teams to deliver concurrent programs against client objectives and identify account-growth opportunities.

My public-sector experience with the Executive Office of the Mayor strengthened my ability to manage complex priorities, prepare executive communications, and align stakeholders around strategic initiatives.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Idea Financial

Jul 2025 - Present (1 year 2 months)

Leads integrated marketing strategy across demand generation, paid media, lifecycle marketing, email, brand, and partner acquisition while managing a $1.5M marketing budget. Built and scaled the company's ISO acquisition funnel, generating $2.5M+ in funded ISO commissions.