At KWS Middle East, I managed paid media for B2B and B2C clients across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. I reduced cost per lead by 15% while maintaining lead quality.
I also increased landing page conversion rates from 4.88% to 8.03% through A/B testing, user behavior analysis, and conversion rate optimization. I implemented end-to-end conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, Conversion API, and Microsoft Clarity.
At Cperfecto Group, I managed paid advertising for B2B companies, aesthetic clinics, and eCommerce brands, achieving 4x–6x ROAS. I also coordinated a cross-functional team of designers, developers, SEO specialists, and content creators.
Earlier, at Bin Adam Tech and Spark X, I managed paid media for eCommerce and lead generation businesses and helped deliver strong ROAS through audience segmentation, bid optimization, and campaign optimization. I also worked on Shopify store performance through landing page and customer journey improvements.
