I ran a Meta Ads sales campaign for an e-commerce and dropshipping store in the UAE, using audience targeting, creative testing, and budget optimization. The campaign achieved 6.44x ROAS, with Meta Pixel conversion tracking and Shopify store management.
For a travel and tourism business in the United States, I ran a Meta Ads lead generation campaign and tested multi-angle ad creatives. I automated lead capture by connecting Meta Instant Forms to Google Sheets via Zapier.
For a digital subscription services provider in Malta, I ran a Meta Ads lead generation campaign that generated 154 qualified leads at 39 PKR CPL with a 3.14% CTR. I hold a B.S. in Computer Science from COMSATS UNIVERSITY ISLAMABAD and completed the Digital Marketing Comprehensive Course on Udemy.
