I planned and launched a Meta Ads campaign from the ground up for a home-based food delivery business. I tested audience segments and ad creatives, then adjusted targeting based on daily spend and performance.
For a lead-generation campaign, I structured a funnel using Google Ads and YouTube video placements. I set up conversion tracking to assess lead quality and refined targeting and bidding to reduce cost per qualified lead.
I also ran a Meta Ads campaign to grow reach and engagement for a personal content brand. I rotated creatives and reported results in plain terms, translating platform data into clear next steps for the client.
Across these campaigns, I’ve worked on audience research, creative testing, budget pacing, and reporting across Meta and Google advertising platforms.
