I plan, launch, and manage Meta ad campaigns across awareness, traffic, lead generation, and sales objectives for freelance clients.
I build and refine interest, behavior, custom, and lookalike audiences, then test creatives, copy, headlines, and placements.
I monitor campaign performance and adjust budgets and bids to reduce cost per result and improve ROAS. I also set up Meta Pixel and conversion events to track customer actions and support retargeting.
I prepare performance reports with insights and recommendations, and collaborate with designers and content creators on campaign-aligned ad creatives.
