Rashdi Works

I’m a Pakistan-based e-commerce and digital marketing specialist focused on performance growth. I build testing-driven acquisition systems for ultra-low costs, combining Meta Ads acquisition with organic Pinterest SEO to scale brand visibility.

In my recent role (2024–present), I built and managed a complete Shopify dropshipping store targeting the competitive UAE market—handling product selection through backend fulfillment. I also engineered a bilingual (English/Arabic) Meta Ads testing campaign for LED lighting, producing 1,051 tracked landing page views at an ultra-low cost of 0.07 AED (~$0.02 USD) per click, while executing a 35-day zero-ad-spend organic Pinterest SEO campaign that delivered 4.3K+ impressions and 1.3K+ users. Using Facebook Pixel data across 6.2K top-of-funnel PageViews, I diagnosed website friction, identified a 6% View-to-Add-to-Cart conversion rate, and troubleshot checkout drop-offs. Through Canva-based visual pins and A/B testing tied to affiliate and product pages, I create sustainable free-traffic assets and continuously improve funnel diagnostics.