I've built $40M+ in commercial revenue across Nestlé, Publicis Groupe, Walee, and digital-first media ventures, turning media infrastructure, e-commerce, and platform partnerships into scalable growth engines. At Walee, I led PSL livestream commercial planning to generate $8M in ad sales and negotiated a $25M Snack Video partnership.
At Nestlé Pakistan, I delivered PKR 9B+ in cost efficiencies and grew e-commerce 600% to over PKR 1.2B. I’ve also scaled Optimedia Malaysia from zero to more than MYR 100M in billings, led 100+ person commercial and marketing teams, and advise emerging digital platforms on commercial strategy and growth.
