Ali Gohar

Lead end-to-end influencer sourcing, vetting, and shortlisting across multiple sectors, ensuring alignment with brand objectives and campaign KPIs. Negotiated influencer contracts, deliverables, and rates with 2000+ creators and 5000+ affiliates, achieving an average of 28% cost efficiency while maintaining premium brand alignment.

Design and execute influencer-led digital campaigns, increasing both in-store and online visits by 35%. Build comprehensive full-funnel digital strategies integrating SEO, social media, paid media, and influencer partnerships, generating $1.36M in revenue and 236% sales growth.

Integrated influencer partnerships with paid media campaigns across META, Google, and other platforms, improving reach and audience engagement by 50%. Managed advertising campaigns, optimizing CPA by 20% while maintaining high-quality lead generation.

Directed national influencer campaigns, driving 194% growth in Facebook reach and 103% growth on Instagram. Led creative strategy, content testing, and production across multiple social media channels, increasing ROAS by 33%.

Executed marketing initiatives and supported campaign delivery for the luxury retail brand.

Managed client accounts and supported business development activities.

BSc in Business Management from Queen Mary University of London, completed in 2014.

Completed the Social Media Marketing Certification from HubSpot Academy.