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Alidiane Xavier

@alidianexavier

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Marketing and Communications Strategist at OnSet Tecnologia, shaping brand positioning and corporate communications.

Brazil

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At OnSet Tecnologia, I lead institutional marketing and corporate communication strategy, focusing on brand positioning, reputation, and business value. I plan branding campaigns and strategic content initiatives, and manage corporate events and brand activations.

At Johnson & Johnson, I owned internal communications for LATAM Technology Services, using analytics to guide campaigns and improve engagement. Earlier, at Open Star Imp. Exp. & Com. LTDA, I led marketing and communication initiatives that boosted sales by 250% and reduced turnover by 60%.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing & Communications

Current

OnSet Tecnologia

Aug 2024 - Present (2 years 1 month)

Leads institutional marketing and corporate communication strategy, focusing on brand positioning, reputation building, and generating business value. Plans and executes branding campaigns, manages corporate events, and develops digital engagement strategies.

Branding Corporate Communications Campaign Planning Event Management Email Marketing Digital Engagement Leadership Support Editorial Calendar

Internal Communications Specialist – LATAM

e-Core

Feb 2024 - Aug 2024 (6 months)

Led internal communications for the Technology area across Latin America, partnering with leadership and corporate functions. Managed onboarding experiences, internal channels, and cultural campaigns.

Internal Communications Onboarding Newsletter Creation Forum Engagement Event Coordination Cultural Campaigns Leadership Communication GPTW

Sr. Communications Analyst – LATAM Technology

Johnson & Johnson

Jun 2021 - Feb 2024 (2 years 8 months)

Owned the internal communication strategy for LATAM Technology Services, focusing on engagement and leadership visibility. Led integrated campaigns, created multichannel content, and used analytics tools to guide strategy.

Internal Communications Campaign Management Multi Channel Content Intranet Microsoft Viva Engage Newsletters Editorial Calendar Town Halls Analytics Swoop Data Studio

Administrative & Communications Partner

Open Star Imp. Exp. & Com. LTDA

Aug 2014 - May 2021 (6 years 9 months)

Led administrative, marketing, and communication initiatives working directly with executives to improve structure, performance, and brand perception. Boosted sales by 250% through strategic marketing reinvestments and reduced turnover by 60% through culture-aligned internal communication.

Administrative Management Marketing Strategy Internal Communications Vendor Management Cost Reduction Event Management Campaign Planning Institutional Content