Alicia Kent

I’m a Director of Analytics & Systems at SpearmintLOVE, where I own nearly all non-fulfillment business functions for a $10M–$25M direct-to-consumer brand. I partner with the CEO and CFO as both a strategic and technical decision-maker, translating business needs into reliable, scalable solutions. My focus spans analytics, back-end systems, website architecture, and custom application design—especially where data and growth intersect.

I’m known for taking complex technical initiatives end-to-end: I architect automated data pipelines and feeds to PostgreSQL, define schemas and data flows, and lead implementation with final approval authority. I also design executive-level reporting and ad hoc analysis to inform pricing, inventory, user experience, and growth strategy. On the marketing side, I fully manage Meta advertising strategy and execution and build SMS and lifecycle programs across email platforms, driving retention and lifecycle growth.

From web to product to systems, I deliver. I executed a BigCommerce-to-Shopify migration for a high-volume catalog, building front-end and integrations with Liquid, JavaScript, HTML, and CSS while coordinating API imports. I also built custom Django backend tools—including an end-to-end multi-location inventory feature—and I’m relentless about automation and integration to reduce reliance on third-party workflows and improve reliability.