At Hilton’s Revenue Management Consolidated Centre in London–Watford, I lead revenue strategy for three full-service properties with 700 rooms, optimising pricing, inventory, and channel mix to maximise RevPAR and TRevPAR.
Over 13 years with Hilton, I’ve progressed from sales and reservations to managing focused-service and full-service portfolios of up to 11 hotels. I build forecasts and budgets, conduct group displacement analysis, improve rate parity and direct bookings, and partner with General Managers and Commercial Directors on commercial goals.
I use IDeaS, Opera, OnQ, Excel, Power BI, SQL, VBA, and market intelligence tools to turn demand data into action. I also mentor new Revenue Managers, support RMCC development projects, and was recognised as Revenue Analyst of the Year.

