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Alice Bayless

@alicebayless

I coordinate multichannel digital campaigns, automation, paid media, and performance optimization for veterinary healthcare audiences.

United States
Message

At the American Animal Hospital Association, I coordinate multichannel campaigns across paid media, web, HubSpot, email, and social—aligning audiences, landing pages, approvals, QA, budgets, and reporting.

I build targeted HubSpot workflows and lead-capture experiences, use performance data to improve execution, and have maintained a ~21% lifetime CTR for Hospital Locator search campaigns while increasing LinkedIn link clicks by 64%.

Experience

Work history, roles, and key accomplishments

AA
Current

Digital Marketing Specialist

American Animal Hospital Association

Jan 2024 - Present (2 years 8 months)

Coordinate multichannel digital campaign execution across paid media, web, HubSpot, email, and social channels, managing timelines, deliverables, audiences, approvals, QA, and cross-functional handoffs for a national veterinary healthcare association.

AA

Marketing and Sales Coordinator

American Animal Hospital Association

Aug 2022 - Dec 2023 (1 year 4 months)

Coordinated marketing communications and campaign deliverables supporting corporate sponsorship, partner engagement, events, and organizational initiatives. Developed marketing assets, copy, and digital materials supporting sponsor acquisition, lead generation, and partnership campaigns.

RS

Store Manager

Rick's Heritage Saddlery

Feb 2013 - Dec 2017 (4 years 10 months)

Managed store operations and team at a specialty saddlery retail location.

HL

Assistant Store Manager

Hagley Museum & Library

May 2008 - Feb 2013 (4 years 9 months)

Assisted with store operations and management at a museum retail location.

Education

Degrees, certifications, and relevant coursework

HubSpot logoHU

HubSpot

HubSpot Content Marketing Certification, Content Marketing

HubSpot Content Marketing Certification completed in February 2026.

Google logoGO

Google

Google Search Ads Certification, Search Advertising

Google Search Ads Certification completed in October 2025.

HubSpot logoHU

HubSpot

HubSpot Social Media Certification, Social Media

HubSpot Social Media Certification completed in December 2025.

Goldey-Beacom College logoGC

Goldey-Beacom College

Bachelor of Science, Business Administration

Grade: Summa Cum Laude

Bachelor of Science in Business Administration with a concentration in Marketing Management, graduated Summa Cum Laude.

Cecil College logoCC

Cecil College

Associate of Applied Science, Equine Science

Associate of Applied Science in Equine Science.

Tech stack

Software and tools used professionally

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