Aliaa El Sheikh
@aliaaelsheikh
I lead marketing, communications, and business transformation across complex organizations.
United Arab EmiratesWhat I'm looking for
I lead strategy, marketing, corporate communications, and transformation initiatives across government, consulting, and multinational environments.
At Butterfly Effect Strategies, I lead consulting engagements in marketing, reputation management, and business transformation, advising C-level executives on positioning, stakeholder engagement, and growth strategies.
I previously led marketing, communications, PR, branding, and business development at AssetCo PLC across the UAE and GCC, supporting major contract wins and implementing ISO 9001 quality management initiatives.
I'm expanding my focus on AI strategy, AI governance, responsible AI, and digital transformation to help organizations adopt AI effectively.
Experience
Work history, roles, and key accomplishments
Director – Strategy, Marketing & Communications
Butterfly Effect Strategies
Jan 2022 - Present (4 years 8 months)
Lead strategic consulting engagements in marketing, corporate communications, reputation management and business transformation. Advise C-level executives on market positioning, stakeholder engagement and growth strategies.
Education
Degrees, certifications, and relevant coursework
Doctor of Business Administration (DBA) – In Progress
Doctor of Business Administration, Business Administration
Pursuing a Doctor of Business Administration degree.
Master of Business Administration (Strategic Management)
Master of Business Administration, Strategic Management
Completed a Master of Business Administration with a focus on Strategic Management.
Level 7 Postgraduate Diploma in Strategic Management & Leadership
Postgraduate Diploma, Strategic Management
Earned a Level 7 Postgraduate Diploma in Strategic Management and Leadership.
Postgraduate Diploma in Digital Marketing Management
Postgraduate Diploma, Digital Marketing
Earned a Postgraduate Diploma in Digital Marketing Management.
B.Sc. Management Technology & Computer Science
Bachelor of Science, Management Technology and Computer Science
Earned a Bachelor of Science in Management Technology and Computer Science.
Tech stack
Software and tools used professionally
Availability
Location
United Arab EmiratesAuthorized to work in
Salary expectations
Job categories
Skills
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