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Alex Mihai

@alexmihai1

Change management and enablement lead at Edenred, built Summit’s ADKAR framework for an EMEA-wide IT harmonization program.

Sweden
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At Edenred, I built the ADKAR framework for Summit, an EMEA-wide IT harmonization program. I created the Transformation Playbook and developed training paths, a change champions network, and communications planning across markets.

At Autodesk, I launched the Knowledge Center for Marketers and created global, role-based onboarding supporting 700+ new joiners. I also partnered with tool owners and product managers on adoption across Marketing’s tool ecosystem.

Earlier, at Parexel, I delivered a resource planning automation initiative across the US, EMEA, and APAC under clinical-research regulatory constraints. At HP Inc., I led global change management for core marketing applications and processes, including training programs and a Marketing Knowledge Center.

Experience

Work history, roles, and key accomplishments

Edenred logoED
Current

Change & Enablement Lead (Project Management Officer)

Sep 2024 - Present (2 years 1 month)

Change enablement lead for Summit, an EMEA-wide IT harmonization program spanning every market Mobility Team Europe operates in.

- Built the ADKAR framework the team now runs on: stakeholder maps, impact clusters, a change champions network, training paths, and comms planning.
- Created the Transformation Playbook teams across markets still use.
- Owned enablement end to end – Train-the-Traine

Autodesk logoAU

Change Management & Enablement Lead (Training Manager)

Sep 2019 - Sep 2024 (5 years)

Set the change and enablement agenda for Marketing Organization . Not just a program – a culture people felt from day one.

- Ran change management for Marketing's tool ecosystem, partnering directly with 30 tool owners and product managers to plan adoption.
- Launched the Knowledge Center for Marketers – a 24/7 global hub organized by proficiency level – that cut duplicate requests and got peop

Parexel logoPA

Change Management Lead (Project Manager, IT Delivery)

Feb 2017 - Aug 2019 (2 years 6 months)

Delivered a Resource Planning automation initiative across the US, EMEA and APAC, under clinical-research regulatory constraints.

- Managed the rollout in on time, in scope, and on budget across four regions with different regulatory and operating norms.
- Shaped the change strategy: stakeholder engagement, structured communication, and training that prepared teams for go-live, not just awarene

HP Inc logoHI

Training & Marketing Enablement (Project Manager)

Oct 2015 - Jan 2017 (1 year 3 months)

Led global change management for HP's core marketing applications and processes.

- Designed and rolled out global training programs – live sessions, workshops, webinars, digital content – reaching HP employees and partners in every region.
- Delivered high-impact sessions directly for global stakeholders, keeping every market aligned to the same business priorities despite the scale.
- Built t

Education

Degrees, certifications, and relevant coursework

AB

Academy of Economics Bucharest

Bachelor's degree, Marketing

RR

Romanian Banking Institute (RBI)

Master's degree, Marketing/Marketing Management, General

PR

Prosci

Change Management Certification

HP

High Impact Presentations

Dale Carnegie

Tech stack

Software and tools used professionally

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