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Roozbeh AyoubiRA
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Roozbeh Ayoubi

@roozbehayoubi

Program and transformation director at Right Direction Sweden, advising executives and stabilizing complex technology and ERP programmes.

Sweden
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What I'm looking for

I’m open to Program Director, Senior Program Manager, Transformation Director, Delivery Director, and senior advisory or consulting opportunities, particularly where complex technology and business transformation require experienced leadership.

At Right Direction Sweden, I support CIOs and executive teams in governing, stabilizing, and delivering complex technology and transformation initiatives. I also advise on delivery risk and governance and perform technology and delivery audits to support fact-based decisions.

At Sandvik Coromant, I led an SAP S/4HANA implementation and helped stabilize a multi-country rollout across Finance, Supply Chain, and Operations. I also supported the organization’s transition to SAFe and strengthened go-live readiness.

At Oracle, I directed the transformation of Telia’s digital infrastructure, including customer order management and charging platforms. I led the replacement of legacy PCRF systems with Oracle Cloud Native Environment across Telia entities, helping establish a cloud-native foundation for the 5G launch.

Earlier, I co-founded Persistent Sollutions and worked across telecom, payments, banking, and public-sector initiatives. My work has included building and integrating business systems, guiding Agile transformations, and bringing business and technology teams together to make complex delivery more predictable.

Experience

Work history, roles, and key accomplishments

RS
Current

Independent Technology | Transformation Consultant | Technology Audit Advisor

Right Direction Sweden

Aug 2023 - Present (3 years 2 months)

Independent consultant supporting CIOs and executive teams in governing, stabilising, and delivering complex technology and transformation initiatives.

Scope of work includes:
• Leading and stabilising large-scale digital and ERP programmes
• Acting as senior advisor to executive leadership on delivery risk and governance
• Performing technology and delivery audits to support fact-based decisions

Ericsson logoER

DPM (Digital Product Manager) | Senior Consultant – Digital Advisory

Aug 2022 - May 2023 (9 months)

Senior advisory role supporting large digital and technology initiatives in complex enterprise environments.

Key contributions:
• Identified critical delivery, governance, and execution risks ahead of major release milestones
• Enabled executive decision-making through clear, risk-focused analysis and recommendations
• Designed KPI and quality-metric frameworks adopted across multiple digital ser

Sandvik Coromant logoSC

Program Director / Enterprise Agile Coach

Aug 2021 - Jun 2022 (10 months)

Current (responsibility-focused):
• Led SAP S/4HANA implementation.
• Coordinated cross-functional teams.
• Led transition to SAFe Agile.
Key achievements
• Successfully stabilized and aligned a multi-country SAP S/4HANA rollout across Finance, Supply Chain, and Operations.
• Enabled the organization’s transition from waterfall to SAFe, improving delivery predictability and cross-team coordination

OR

Program Manager / Professional Service Architect

Oracle

Jul 2020 - Jul 2021 (1 year)

Scope & responsibilities
• Directed large-scale transformation of Telia’s digital infrastructure, including customer order management and charging platforms.
• Led the replacement of legacy PCRF systems with Oracle Cloud Native Environment (OR-CNE) across all Telia entities.
• Managed eight cross-functional teams and coordinated delivery across Oracle and Telia stakeholders.
• Supported consumer a

Skatteverket logoSK

SAFe Agile Coach / Management Consultant

Skatteverket

Nov 2019 - Jun 2020 (7 months)

The assignment included introduction of the SAFe framework in the Swedish Tax Agency's organization and My role was to support the establishment of new release trains (ARTs). I coached the train management's various roles such as RTE, BO and PM. I also served as a coach of product Managers and Product owners (POs) at team level. Organizationally, I was part of the local LACE. I participated in the

Scania Group logoSG

Enterprise Agile Coach / Transformation Lead

May 2018 - Dec 2018 (7 months)

The assignment included the following tasks:
• Agile coach for 6 teams.
• Coaching management and the business side.
• Coaching product owners, process owners and architects.
• Management and communication with the stakeholders.
• Training and coaching in agile ways of working.
• Reporting to the steering group.
• Introduce SAFe to the organization and support them to start working accordingly.
•

Nordea logoNO

Enterprise Agile Coach / Transformation Lead / Program Manager

Aug 2014 - Nov 2017 (3 years 3 months)

Scope & responsibilities
• Led and supported multiple initiatives within Corporate Access Payments, SEPA compliance, and core banking platforms.
• specialists across business and IT
• Coordinated end-to-end requirements lifecycle across technical, regulatory, and business domains.
• Led the transition from traditional development models to Agile and Lean ways of working.
• Supported infrastructure

Seamless Distribution AB logoSA

Management Consultant / Change Manager / Agile Coach / Product Manager / Infrast

Seamless Distribution AB

Apr 2012 - Jul 2014 (2 years 3 months)

Seamless was a leading provider of mobile payment and transaction processing solutions, supporting financial institutions, telecom operators, and payment service providers.
Key Responsibilities & Achievements
·       Acted as Business Analyst and Product Owner for mobile payment and transaction processing platforms, working closely with architects, development teams, and program management.
·     

Ericsson logoER

Customer Project Manager / Delivery Manager

Jan 2011 - Jan 2012 (1 year)

Customer Project manager for Ericsson’s customer TeliaSonera. This project delivered a Wireless Office & Service Architecture (WOSA). The project is integration between products from different vendors to satisfy the customer requirements for the network. I was involved at the Next Generation Intelligent Network (NGIN) and even the Network Service Mediation (NSM) for the whole project.
I led the in

PS

Co-founder and Sales manager

Persistent Sollutions

May 2000 - Mar 2010 (9 years 10 months)

Marketing and Sales Manager and Resource pool management.
Co-founder and co-owner of the consultancy and ISV (Independent Software Vendor) company Persistent Solutions.
All of my work is based on industry best practice, including the Information Technology Infrastructure Library (ITIL).
During these years I’ve been involved in different projects as a management consultant,
project manager, busin

TeliaSonera logoTE

Project Manager, Business Analyst, System Architect, System Management and Deliv

Feb 2006 - Jul 2008 (2 years 5 months)

Project management, development and deployment of a platform consolidation project within TeliaSonera as a subcontractor for Logica (WM Data). This project also required ETL knowledge as well as Business Intelligence and Teradata.
In this project Teliasonera wanted to use data from different systems, among others the billing system Tims. My responsibility in that part of the project was to extrac

PS

Program Manager, System architect and Development Manager

Persistent Solutions

Apr 2003 - Oct 2005 (2 years 6 months)

Program manager and responsibility of Persistent Solutions development of Clavis a Telecommunication Business Support System (BSS) / Operations Support System (OSS) covering Service delivery and Service Assurance. Clavis included even Process Management, Work Order management to ensure the quality of delivery and maintenance.
During this project I had responsibility for the Order Management and ha

Ericsson Polska logoEP

Business Analyst

Mar 2001 - Aug 2004 (3 years 5 months)

Project management on behalf of Ericsson Polska.
Analyze, design, development, deployment and lifecycle management of Persistent Solutions CRM solution CMD (Customer Master Database today called Clavis).
This assignment at Ericsson was about to develop an Interim Solution for a CRM that another vendor was supposed to deliver. Together with my team we created (developed) the CMD. After the first

Teligent logoTE

Project Manager

Teligent

Apr 1999 - Feb 2000 (10 months)

Project manager for Teligent and their customer Turckcell. Teligent had sold VAS (Value Added Services) to Turkcell (Istanbul). My job was to confirm the requirement, write the final requirement specifications. I also was managing the delivery of the hardware and the agreed services.

AT&T Unisource (AUCS) logoAA

BI Manager

Jan 1995 - Jan 1998 (3 years)

Working mainly with evaluation of management systems and putting up new rules for customer specific solutions. Solutions for each corporate datacom network are usually unique and they need to be investigated, developed and maintained.
Project Manager for Data and Voice Traffic reporting tool for AT&T / Unisource Communication Services (AUCS), an International Telecommunications organization.

CP

Consultant

CAP Programator

Jan 1994 - Jan 1995 (1 year)

During my stay at Cap Gemini I worked in two particular areas - back office programming and Education. The back office programming assignment included a small suite of systems linking the company staff register to e-mail and scheduling software. The education assignment was as Education Officer, charged with teaching middle management and development staff different methods of workflow, such as

Education

Degrees, certifications, and relevant coursework

KT

KTH Royal Institute of Technology

MS, Telecommunication

1987 - 1993

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