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Alex FuentesAF
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Alex Fuentes

@alexfuentes1

Ads Quality Analyst and data professional improving advertising quality through rigorous analytics and audits.

United States
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What I'm looking for

I’m looking for the Ads Quality Analyst role at TELUS Digital, where I can collaborate with engineers and analysts to evaluate and improve advertising and targeting quality, using rigorous metrics monitoring, triage, audits, and clear reporting in a fast-paced team.

I’m a Detail-oriented Data & Analytics professional with 5+ years of experience supporting metrics monitoring, problem triage and escalation, and quality audit support. I focus on turning well-defined questions into reliable reporting that stakeholders can act on.

At BrightPath Analytics Group, I monitor daily and weekly performance metrics across multiple workflows, identify anomalies, and escalate problem reports to engineering and analyst teams in a timely manner. I also query internal databases using SQL-adjacent reporting tools and Google Sheets to produce daily and ad hoc reports, while maintaining accurate documentation and tracking logs for audit purposes.

I support and maintain a quality monitoring program through internal workflow reviews and monthly/quarterly audits, combining quantitative and qualitative analysis to improve outcomes. I build and maintain HTML/CSS-based reporting templates and internal dashboards, and I train junior team members on quality standards and reporting tools to keep task completion consistent across the team.

Previously, I owned end-to-end recurring workflows as a Quality Assurance & Operations Analyst, ensuring error-free, on-time completion with minimal supervision. I performed daily metrics monitoring and reporting, reconciled data for quarterly financial and process audits, implemented external-facing HTML/CSS survey forms, and analyzed process bottlenecks to reduce average task turnaround time.

Experience

Work history, roles, and key accomplishments

BG
Current

Data Analyst

BrightPath Analytics Group

Mar 2022 - Present (4 years 3 months)

Monitored daily and weekly performance metrics across multiple workflows, identifying anomalies and escalating issues to engineering and analyst teams in a timely manner. Supported quality monitoring program maintenance and monthly/quarterly audits with quantitative and qualitative analysis, while building HTML/CSS reporting templates and training junior team members.

MS

Quality Assurance Analyst

Meridian Data Solutions

Jun 2019 - Feb 2022 (2 years 8 months)

Owned end-to-end recurring workflows to ensure error-free, on-time completion with minimal supervision, including daily metrics monitoring and discrepancy flagging. Assisted with quarterly financial and process audits, implemented external-facing HTML/CSS survey forms, and proposed efficiency improvements that reduced average task turnaround time.

HS

Data Entry & Reporting Coordinator

Harborview Customer Solutions

Jan 2018 - May 2019 (1 year 4 months)

Collected and labeled structured data sets to support analytics and quality review initiatives, maintaining Google Sheets-based tracking for project status and compliance reporting. Supported administrative operations including account setup, data entry, and routine troubleshooting for internal systems.

Education

Degrees, certifications, and relevant coursework

San Francisco State University logoSU

San Francisco State University

Bachelor of Science, Business Analytics

2017 -

Earned a Bachelor of Science in Business Analytics at San Francisco State University.

Tech stack

Software and tools used professionally

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