At Adriano Gianini, I develop Meta Ads strategies, allocate budgets, write copy, and manage campaign reporting. My campaigns delivered consistent ROAS of 6 to 10 for perpetual sales and product launches.
I reduced lead costs by 63% by testing ad and landing page copy alongside different audience targeting strategies. I also created, tested, and refined more than 500 pieces of ad content.
I implemented TikTok Ads, doubling audience reach while maintaining a cost-efficient approach. I also improved lead-scoring data collection ninefold and reduced CAC by about 23%.
At Oben Media, I managed campaigns across more than twenty niches and managed a small team of media buyers, copywriters, and designers. I explored native advertising, push notifications, and SEO to support audience engagement and growth.
