Alexandre Formenti do Valle

Lead Partner Marketing at Shippo across creators, influencers, affiliates, and referrals. Built the influencer program from scratch, partnering with 60+ ecommerce creators and negotiating with 100+. Designed the full incentive strategy, built AI workflows for sourcing, outreach, and partner ops, and own fraud prevention and attribution. Now scaling through agencies and paid creator media.

Promoted to lead Demand Generation across Marketing, Channels (Affiliates and Value-Added Resellers), Community & University. Ran Affiliate and VAR partnerships, content and social selling built on community trends, plus paid media, sponsorships, and events. Launched a Community-Led Growth strategy with the University as a revenue source, and used AI automation to speed lead conversion.

Promoted to Head of Revenue, owning Pre-Sales, Sales, Marketing, and Channels for Middle Market and Enterprise. In 9 months: doubled revenue, added 150+ new clients, and grew average ticket 66%. Rebuilt the playbook, CRM, and pipelines, ran 60+ hours of sales training, reviewed pricing to protect margin, and reported P&L monthly to the Board.

Built Hyperflow’s channel strategy from scratch using the Octo methodology, validated by Plural Sales. Managed partnerships for a Middle Market and Enterprise SaaS with long sales cycles and high tickets, recruiting digital marketing and ecommerce agencies as affiliates, resellers, and tech partners, plus strategic alliances with large software implementers and digital transformation agencies.

Promoted to lead Inside Sales alongside channels, owning the Enterprise & Channels squad from SDR qualification through close and handover to CS. In 8 months: 141% growth in New MRR, 85% more clients, 111% higher average ticket, 100% win rate on RFQs/RFIs, and a 27% shorter sales cycle. Co-led the Growth and CX committees to align Marketing, Sales, and CS.

Designed and launched Track.co’s channel program for Enterprise CX, built on eight pillars from business model and ideal partner profile to onboarding, partner journey, and KPIs. Recruited CX consulting firms and independent consultants as affiliates and resellers, leading partner acquisition, co-delivered services, demand generation, and retention for a long-cycle, high-ticket sale.

Built the Channels and Strategic Alliances area from scratch at Reclame Aqui, Latin America’s largest consumer reputation platform. Ran two channel models with tech partners and VARs: SMB ecommerce with short sales cycles, and Enterprise omnichannel support with long cycles and high tickets. Focused on plug-and-play integrations for low-touch sales, partner acquisition, and co-marketing.

Relaunched the VHSYS channel program for SMB SaaS, leading a team of 18 and managing 1,000+ affiliates and resellers. In 10 months, MRR grew 212%, channels went from 20% to 30% of sales, and became the company’s lowest CAC channel, earning a success case from Plural Sales. Also built alliances with business associations and represented VHSYS at events and webinars.

Led the Scale-Up Endeavor PR program, selecting and accelerating 12 high-growth companies in Paraná in 2019, including BCredi (Creditas), Escola Conquer (Wiser), VHSYS (Stone), Pontomais (VR), and Aiqfome (Magalu). Ran the selection process, designed and delivered the acceleration program, and supported new Endeavor entrepreneurs as they scaled.

Led Clube Gazeta do Povo, the largest benefits club in Southern Brazil: 1,200+ partners, 52K+ subscribers, 47K active app users, and 75% reach among adults in Greater Curitiba. Rebuilt the business model and go-to-market, shipped product upgrades like geolocated push notifications and smart search, and led marketing, budget, and cross-functional execution with sales and editorial.

Promoted to senior consultant: redesigned the product mix around new services and market gaps, and built commercial partnerships and alliances with key local players. Led on and offline media planning to attract new students, tracked and optimized media KPIs, and owned the marketing budget, reporting results directly to course managers and the Rectorate.

Promoted with a broader scope: led new product and business development for Universidade Positivo’s expansion, managed and improved the course portfolio based on market demand, and ran media, branding, and visual identity initiatives. Focused on growing the university’s Graduate and Continuing Education presence by opening new markets and segments.

Led marketing strategy, branding and KPI tracking for Universidade Positivo’s undergraduate and graduate programs, reporting to Directors and the Rectorate. Built business models for new courses, managed the marketing budget with direct P&L impact, coordinated agencies and suppliers on 360º campaigns, and ran events with partnerships, sponsorships, and speaker negotiations to attract new students.

Co-led strategic planning and trade marketing for Nexcare, Futuro, and Ponjita, working with global and regional teams. Led the first Brazilian edition of 3M’s global Pink Ribbon campaign: 150% of sales forecast and a 1,000+ participant race benefiting CAISM UNICAMP. Also launched e-commerce for the three brands and led packaging, pricing, and POS for category launches.

Led strategic planning and rebranding for two of the agency’s top clients, Óticas Ipanema (retail) and Provectum (real estate). Built and ran their digital marketing strategies end to end: social media content, SEO and site optimization, email marketing and newsletters, and SEO-driven copy to grow search visibility, engagement, and retention.

Created, ran, and optimized Google Ads (SEM) campaigns focused on performance and ROI. Supported online media plans to increase brand visibility, wrote ad copy built to drive clicks and conversions, and tracked campaign budgets, insertion orders, and spend to keep every campaign within its financial targets.

Grade: 5

Activities and societies: Entrepreneurship: Launching an Innovative Business

Post-graduate studies in Entrepreneurship at the University of Maryland.

Post-graduate studies in Business Planning at Universidade Positivo.

Bachelor's degree in Advertising & Marketing from ESAMC.

Bachelor's degree in Public Relations from ESAMC.