Alexandra Rodriguez
@alexandrarodriguez2
Dynamic sales leader with expertise in home textiles and retail.
United StatesWhat I'm looking for
As a seasoned sales professional with over a decade of experience in the home textiles industry, I have a proven track record of driving significant revenue growth and fostering strong client relationships. My journey began at Macy's, where I honed my skills in product management and sales strategy, eventually leading to my role as Vice President of Sales at PEM America. Here, I oversaw category sales and implemented innovative strategies that resulted in substantial growth across national and private brand sales.
My commitment to excellence is reflected in my ability to develop national brand strategies and optimize inventory management, ensuring that my teams consistently meet and exceed sales targets. I take pride in my collaborative approach, working closely with design and sourcing teams to identify market opportunities and create trend-right products. My leadership extends beyond sales; I am passionate about championing women's advancement in the retail industry, actively participating in initiatives that promote inclusivity and innovation.
Experience
Work history, roles, and key accomplishments
Active Member, Professional Development
Women in Retail (WIRL)
Jan 2024 - Present (1 year 6 months)
Actively participate in the Women in Retail Leadership Circle, leveraging the network to stay ahead of retail trends and exchange ideas with senior leaders. Attended the Women in Retail Leadership Summit, participating in C-suite panels, leadership workshops, and networking sessions.
Director of Sales | Home Textiles
Creative Home
Jan 2024 - Jan 2025 (1 year)
Opened new business for major national retailers including Macy’s, Nordstrom Rack, and Bloomingdale’s, achieving significant department store growth. Led end-to-end account P&L and merchandising management, spanning client relations, sales strategy, and product development.
Vice President of Sales | Home Textiles
PEM America
Jan 2021 - Jan 2024 (3 years)
Oversaw sales performance and strategic growth across all national and private brand sales as the company’s category sales expert in Fashion Bedding, Sheets, and Bath. Managed P&L and showroom merchandising for key retail accounts, driving assortment planning, product sourcing, and customer delivery.
Director of Sales | Home Textiles
Sunham Home Fashions
Jan 2017 - Jan 2021 (4 years)
Managed a sales team servicing key national retailers and significantly grew Ross volume from $2M to $25M in two years. Directed sourcing and design teams to develop innovative products and identify whitespace opportunities through in-depth market analysis.
Product Manager | Hotel & Hudson Park Collection
Macy’s Merchandising Group (MMG)
Jan 2014 - Jan 2017 (3 years)
Built and maintained strong vendor partnerships crucial for product and private brand success, collaborating with design and buying teams to develop optimal assortment mixes. Facilitated effective collaboration among senior management, designers, and vendors to drive product innovation.
Associate Product Manager | Hotel Collection Bedding
Macy’s Merchandising Group (MMG)
Jan 2012 - Jan 2014 (2 years)
Led in-store training sessions for regional district managers and bridal registry advisors at Macy's and Bloomingdales. Participated in leadership conferences to enhance management skills and oversaw the order management system.
Associate Product Manager | Food Prep, Kitchen Textiles & Gadgets
Macy’s Merchandising Group (MMG)
Jan 2011 - Jan 2012 (1 year)
Managed Macy’s Martha Stewart branded food prep, gadgets, and bakeware, generating nearly $50 million in annual revenue. Represented Macy’s at the Chicago International Home and Housewares Show, engaging with vendors to negotiate pricing.
Executive Development Program (Product Assistant)
Macy’s Merchandising Group (MMG)
Jan 2010 - Jan 2012 (2 years)
Generated and presented sales performance reports to senior leadership to guide strategic decision-making. Maintained the Time & Action Calendar to ensure on-time shipment and delivery across all production stages.
Education
Degrees, certifications, and relevant coursework
BUBarnard College of Columbia University
Bachelor of Arts, Liberal Arts
Activities and societies: Division I Softball Team, Women’s Business Society
Engaged in Division I Softball and was an active member of the Women’s Business Society. Graduated in May 2010.
Availability
Location
United StatesAuthorized to work in
Job categories
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